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The Internet is nowadays the best way to shop from home quickly and without having to get tired. Indeed, thanks to the various online shops and the diversification of online sales platforms, several companies have emerged and are making great gains without having to have shops all over the world. But it does not stop there, for the company to keep its place on the market, it must be up to date and must not neglect the "Advertising" aspect, in this article we will talk about "digital advertising".
What is digital advertising?
The digital advertising is none other than promotion of the different products and services using the internet and various online platforms. It is therefore the same advertising we all know, except that it is broadcast on internet channels.
In today's companies and start-ups, the digital advertising is an integral part of digital marketing whose role is to is essential in the promotion and marketing of the company's products. The proper handling of this strategic aspect allows the company to have good organic growth via the various websites, social networks, blogs and newsletters. Traditional advertising was quickly replaced by digital advertising, as soon as the internet became an indispensable part of everyone's daily life.
There are 2 types of digital ads that are known in the marketing world digital :
Display ads
These are generally advertisements that are often encountered when surfing the internet, in most cases they contain :
- Images.
- Sentences or texts.
- A call to action (CTA).
If you were to compare it to the advertising of the past, you would find many similarities, which is why display ads are often defined as digital development of traditional advertising.
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The different types of Display advertising
There are several types of Display ads, which we will list below.
The advertising banner
This digital advertising takes the form of ads that you will see on the various websites you visit, and is usually located at the top of the page.
Contextual advertising
If you use the internet, then you have probably come across this type of ad several times. These are ads that appear on your screen when you visit a site, and you are obliged to close them in order to continue using the site you were using.
Interstitial advertising
Interstitial advertisements are those that appear when you are in the process of downloading from a given site, and they necessarily take you to another site that is the site of the company concerned by the ad before you can access the requested download.
Native advertising
The second type of digital advertising is native ads, which are more integrated in the different platforms and do not always look like ads as they are part of the platforms themselves. They are usually ads that target a well-defined category. There are different types which are :
- Sponsored advertising.
- Partnerships.
- Paid advertising.
- Product placements.
Finally, it has to be said that digital advertising is now one of the most important web essentialsAlthough this is often disliked by users, it cannot be denied that they are successful, and that many companies have grown from small businesses to large or even very large internationally renowned companies.
