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Communication is a major vector for the development of a company.
Whether it is internal communication between the different members of the company, or external communication, which is mainly with customers and prospects, it remains important if the company wants to survive in markets where competition is increasingly tough.
Internal communication is to improve the productivity of the team, while external communication is mainly with customers through advertising.
A good communication campaign advertising is the key to making a product knownWe will look at this in this article.
Advertising communication: how does it work?
Advertising has been around for many years now, mainly since the advent of the industrial age, when all companies started to produce on a large scale.
The competition was so tough that they had to differentiate themselves in order to sell their products, and this was mainly through advertising.
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Advertising can be defined as making your product known to as many people as possible, but advertising communication is a completely different discipline.
Communication advertising includes all the techniques and means deployed by a company to ensure that its product is successfully advertised.
Advertising communication is not just about promoting a good or a service.
Even an ordinary person can promote his or her image these days, such as a football player who opens a Instagram account to stay close to his fans.
The above example is a purely advertising action, as this Instagram account represents a showcase for the player where he promotes himself.
It can thus have many objectives and goals to achieve, so that it cannot be limited in its interpretation.
What are the types of advertising communication?
There are four main types of advertising communication:
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Direct advertising.
Institutional advertising.
Event-based advertising.
Comparative advertising.
Each of them has a particular objective to achieve.
The direct advertising has the sole purpose of the promotion of a product with various clients and prospects, in order to make sales.
Corporate advertising is generally deployed by public bodiesThere are a number of possible reasons for this.
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Event-based advertising, as the name suggests, is mainly used to promote an event, such as a sports event or a trade fair.
The The main purpose of comparative advertising is to compare two products from two companies different. It has only recently been authorised in France, as it has to meet very strict conditions.
What are the main objectives of advertising communication?
Advertising is a key element in the marketing strategy of a company.
It is mainly used to encourage the company's customers or prospects to make a purchase.
It would thus have three main goals to achieve, namely
Spreading the word.
To make people like it.
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Make people buy.
Letting people know that a product exists and that it is on sale is a very good starting point, because customers are already aware that it exists and that they might be interested.
Getting people to like a product or a company means putting in place a advertisement attractiveThis will allow the customer to form some kind of bond with them.
Getting people to buy is the ultimate goal of a profit-oriented advertising campaign.
Again, this will depend very much on the type of advertising communication chosen.
If the state decides to broadcast a road safety advertisement, it will remain entirely non-profit.
We can use media such as social networks, television or the press to spread our advertising campaign.
