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An advertising distributor also handles the distribution of couponsflyers, and leaflets. The latter may well take care of a specific sector assigned to him, such as the delivery of catalogues, posters, magazines, and other advertisements in public places or to spaces intended for this style of activity. Like all other professions, there are certain qualifications that the advertising distributor must have in order to to be accepted by the employers. If you are interested in becoming a leaflet distributor, you should gather some information before you think about applying for a job.
Advertising distributor: presentation of the profession
The distribution of advertising is a group effort, before it is individual work. There is a distribution manager who will manage and organise the work.
Before you start, the new distributor will have a short training to familiarise them with the company, its objectives, its initiative, but more, products and services who are concerned with advertising. Of course, there is no specific training required.
This work requires a lot of physical effortBecause you have to stand or walk for long periods of time, this is exactly why a physical fitness is mandatory.
Working hours are usually partial, say a few hours a day, or for limited periods of time, such as weekends. The main reason behind this planning is that this distribution is for events or limited promotional offerssuch as the opening of a new outlet, an exhibition, a new trade fair, a restaurant, or a political propagandaor a show, or even the start of the sales.
This contact between the distributor and customer is a form of direct marketing that has withstood the technological revolution.
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This local marketing is used in all sectors, starting with fashion, through the car market and catering, to event organisation.
What are the tasks and responsibilities of an advertising distributor?
Firstly, the main tasks of an advertising distributor are as follows:
- Hand-to-hand distribution in pedestrian areas;
- Door-to-door distribution, which means directly to the home;
- A distributor is in charge of delivery of a whole range of equipment advertising that his company will entrust to him.
In the case of hand-to-hand delivery, the distributor must exchange and communicate with passers-byand in a courteous manner, it must provide accurate information about the company, its initiative, events, and even the products advertised in advertisements.
How do you become an advertising distributor?
Generally, there are no specific instructions for working as a advertising distributor. However, there are some employers who require knowledge of foreign languages, especially English, if distribution of advertisements is dedicated to tourists, or to foreign customers. It is common to see offers that require the availability of personal vehicle of the candidatet, during the service, to get to the distribution areas quickly.
The qualities most in demand for this job are
- Dynamism and enthusiasm;
- Seriousness and punctuality;
- Good communication skills;
- An acceptable level of physical fitness;
- The ability to work in a group.
The most skilful can have remuneration, and why not become team leaders. The career will progress through communication and develop relationships on the ground. These information will be useful to you in the field of marketingbut also in promotion of products and events, such as hostesses at conferences, or in a commercial field.
Today, this technique still attracts a large number of large number of customersand it's really all the companies and traders who are looking for advertising distributors, despite the existence of social networks.
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