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Many companies are looking to expand their customer base and to grow their market share. And from a purely marketing perspective, advertising plays a very important role in promoting a product or brand. Following the latest marketing practices and those used in the field of communication will ensure good visibility for your company. We explain everything in the following lines.
Investing in web marketing
Web marketing is what we call the digital marketing, has become a must nowadays. Indeed, with the constant evolution of the use of the Internet and the different technological means to access it, customers often resort to prior research on brands and companies to get opinions or learn about their offers.
It is then very important to respond to their new consumer habits and be properly present on the various digital platforms. And this for any company that wants toachieve a new customers but also of to retain the one already acquired.
In order to do this, each company or service provider must :
Having a powerful website and attractive.
Using the SEO referencing and offer a better visibility of the site.
To read How to become an advertising distributor?
Create a mobile application for a easier to make contact with customers.
Be present on social networks to convey the company's image.
Enter in contact with customers with email marketing and advertising web.
Expanding brand presence
To ensure an optimal presence of your brand, ensure a publicity message and thus be closest to customers and consumers, you can use two methods.
Participation in events
To promote your brand and your products, a advertising presence at various events can provide this, i.e. fairs, festivals or opening balls. All you have to do is show up, either as sponsors (your company will then be featured on the event's poster and included in the event's publicity), or as a participant where you will need to be original and choose the right advertising campaign. Indeed, the latter will accompany you throughout the event and will allow you to stand out from the rest. You can then dress your staff with your brand logo and create a display stand for welcome your prospects or customers properly. Not forgetting the contact that can be made with the distribution of by-products or simply flyers.
Creation of paid partnerships
To return to digital marketing, you can choose to working with content creators operating on the various social networks. Choose bloggers or influencers to work with the image and spirit of your company match. You can then send them samples of products to test for provide feedback to their subscribers. And if your company offers services, you may well offer the service in question to the content creator of your choice so that he or she can talk about you afterwards. It is also interesting to bringing consumers even closer by offering them some of your products through competitions. This would allow them in turn to test them and promote yourself without any investment.
Reaching consumers directly
The last point we present to you is indeed door-to-door. Based on the art of persuasion, this technique puts you in a position to direct interaction with prospects. To do this, your salespeople will have to visit consumers and promote your products. Have a convincing speech and in some cases offer a The sample to the individual can greatly increase your customer portfolio. However, be careful to not to be intrusive and annoy prospects.
