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What is the role of advertising posters?

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The advertising campaign is the pillar of the marketing strategy. It is a sure way for any company to promote its products or services.

In order to reach a large audience and attract the attention of customers, it is important to opt for a good advertising campaign.

To achieve this, it is essential to choosing the medium for your advertising campaignThis will affect its success.

In our article, we focus on advertising posters, which will give you more information on this subject.

What do you need to know about advertising posters?

In an advertising campaign, both media and non-media materials can be used. Among the non-media supportsIn this section, we find the advertising posters.

It is precisely a visual means of communication that attracts the attention of passers-by to the advertised message or product.

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Advertising posters can be found on billboards, walls or shop windows, depending on the advertiser's choice.

The different formats of advertising posters

There are two main formats for advertising posters:

  • The small format which designates the posters;
  • The large format.

Depending on the message you want to convey, you can choose between posters and large format.

Posters are more suitable for shop windows or small locations. The large format posters are rather suitable for roads with a lot of traffic, as they optimise the visibility of the message conveyed.

The display mode :

The method of display refers more specifically to the technique used to put up the advertising poster.

There are two main display modes:

  • Backlit posters;
  • Glued posters.

The first mode uses a luminous support that optimises the visibility of the poster, whatever the time of day. Glued posters are simpler, as they only need to be placed in the dedicated spaces.

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What are the advantages of advertising posters?

Choosing posters for your campaign would not be a bad idea, as they allow :

  • Increase the chances of the message being seen;
  • Make it easier to remember the content of the ad.

Indeed, advertising posters have the advantage of being clearly visible and at any time. Passers-by will easily notice the advertisement and receive the message conveyed by the poster. They will be able to quickly memorise the advertisement by seeing it over a long period of time.

It is a support for advertising campaign not very expensive, depending on the format chosen.

How can you create your advertising posters?

Before starting the process of creating an advertising poster, it is best to be aware of some essential points.

To successfully convey your message through the poster, you will need to ensure that :

  • Produce good quality printed materials;
  • Improve the quality and sharpness of the images contained in the poster ;
  • Write a strong message that attracts the attention of passers-by.

These parameters will allow you to produce a quality advertising poster that shows your professionalism.

Now we can move on to the steps of creating an advertising poster. We will therefore list our 5 steps:

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  • Start asking the right questions;
  • Write your ideas on a blank sheet of paper;
  • Begin to put together the components of the poster;
  • Get inspired to be more creative.

To begin with, you need to ask yourself some important questions. Whether it's about your company, the message you want to convey, the conditions of visibility of the advertisement or the atmosphere you want the poster to create.

Once you have the answers, it's time to put it all on the white paper! You can proceed with the composition of the elements that must be included on the poster: name or logo, slogan, the visual part represented by the design as well as the images and background.

You need to pay attention to the reading direction and make sure your layout is correct.

Be inspired, would not hurt you and would help you to have better ideas.

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