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The advertisements ? We see them everywhere, in the metro, at the bus stop, in the newspapers, in our mailbox, in short, we are often fed up! But we also realise that thanks to advertisements, we have been able to discover several new products and buy cheaper items.
This article will help us to understand why advertising invades our daily lives, but also what its objectives are and how it manages to attract us so much.
What is the purpose and goals of advertising?
The big industrialists, but also the small companies and signs, have to sell their products, but to make their goods known, the only solution is to communicate with the client, through advertising.
This approach is part of the promotion of new products toattracting the maximum number of buyersIn short, advertising is an incentive to purchase items and products available on the market.
Customer targeting is one of the major assets of advertising. The objectives of advertising can be distinguished in 4 words:
- The trial.
- Continuity.
- The branded switch.
- Switching back.
The trial is the primary objective of start-up companies, to encourage customers to buy new items/products recently launched on the market. Advertising professionals will therefore make very attractive advertisements and attractive, using colours to appeal to the customer.
To read Copywriting, Building a sales pitch that converts
Continuity is to keep customers, so companies will improve the product used to prevent customers from buying elsewhere.
The branded switch is a form of diverting customers from other brands by offering competitive products through very convincing advertising.
Finally, return switching is to attract former customers of products, which have changed brands. Promotional advertising, discounts, and sales are a very reliable way to recover old customers.
How important is the purpose of advertising?
The importance plays on 2 actors, namely :
- The client.
- Vendors and producing companies.
Advertising is there to help customers choose the best products It is important to know that there is a product on the market that is suitable for them.
The importance of advertising for companies and the sellers is as follows:
- Helps to increase sales.
- Increases the visibility of products on the market.
- Attract and retain customers.
- Strengthen credibility by avoiding misleading advertising.
The importance of objectives and purposes of the advertisement is direct communication with customers and future product buyers, there is a concrete message to be conveyed to a well-targeted clientele.
To read The key trends in digital marketing in 2024
What are the advantages and disadvantages of advertising?
While the primary objective is toattract the consumerHowever, advertising also has its disadvantages and advantages.
The benefits:
- Delivering reactive messages.
- Promoting trips, cultural events.
- Turnover up.
- Sell more and attract consumers.
Disadvantages:
- The price of advertising is high.
- Promotes unnecessary consumption.
- Price wars.
- Presence of misleading advertising.
- Advertising can have a negative impact on consumer health (sugar, salt, alcohol, gambling).
Before buying anything, it is always advisable to ask thes opinion, especially if the item in question is expensive. This is why consumer opinions should be taken into account.
Competition through advertising is undoubtedly leading to an improvement in quality, which is a good thing.
