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In the age of mass production, advertising has an inevitable character ofincentive to consume This can be done in a number of ways such as sponsored content or sales promotion, whether the product is tangible or intangible. In general, this kind of marketing communication is very successful, sales are optimised, and all this while trying to satisfy a consumer who is always looking for novelties.
What is the definition of advertising?
Advertising is a concept that consists of attracting the attention of consumers by an identified sponsor, this is a paid form of promotion. The advertiser will inform (because this is communication) the public of the existence of a product, but also of events, while encouraging its purchaseor any participation.
To work, advertising will use all existing media, whether print, TV or internet. The impact must be large-scale so that the product becomes better known to the public and can attract the maximum number of buyers.
Advertising even exists within retail outlets such as household appliances or clothing, to name but a few. For example, you have probably been in a shop and seen a loop of videos on the big screenYou may have originally come to buy a product, but being drawn to the videos that have made an impact on you, the result is that you may well leave with the product(s) on the video. This kind of advertising is called POP ( point-of-sale advertising).
Other media used are generally :
- Newspapers.
- Journals and magazines.
- Internet.
- Television.
- Radio.
- Event sponsorship.
- Images in metro stations, at bus stops and on buses.
It is therefore certain that advertising serves to increase and optimise sales.
To read How do you create Facebook ads for your Shopify shop?
What is the definition of the different forms of advertising?
Advertising, with the fact that it must be prominent, can be distinguished in 3 forms:
- Informative and persuasive advertising.
- Advertising in a mechanistic way.
- Suggestive advertising.
Informative and persuasive advertising is a form of advertising that will extolling the virtues of an article. This advertising will attract attention, arouse interest, provoke desire and thus trigger a purchase (AIDA).
The mechanistic advertising will send out a good advertising signal with an image attractive, a nice logo, and an attractive spot with a good slogan.
As for suggestive advertisingIn this context, it will use psychoanalysis, highlighting the sexuality and deep desires of the consumer, such as the words "Desire", "Fantasy", "Pleasure" in the slogans and female nudity in the images and spots.
What are the definitions of the different types of online advertising?
The online advertising is very important, we see it everywhere on the net, moreover, spam comes daily to invade our mailboxes.
Online advertising can be divided into several types, including :
- The banner.
- Email marketing.
- The pop-up.
- Advertising on blogs and by sms.
- Advertising on social networks.
- Video advertising on some sites.
The banners were first put online on the net, and for email marketing, this can be spam, but also e-mails from companies with which we are customers.
To read How to make a successful TV advertising campaign?
The pop-up window intrudes every time you go to surf a site, you also have the sms, which come to you notify possible promotions.
There are also many videos on the online sites.
