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What are the main channels for online advertising?

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The Internet probably saved the trading world during the Coronavirus crisis.

Many companies all over the world have started to market their products directly on online shops and applications specifically dedicated to online commerce to avoid being idle during the crisis.

However, in an ever-changing market, with an ever-increasing supply and increasingly powerful players, it is necessary to make the most of the situation if you want to succeed.
These global companies are now using online advertising.

Online advertising: definition and functioning

Advertising in the economic sector all over the world has existed for many years now.

Before the internet era, communication advertising was mainly done through postersThis is the case in the newspapers and on television, but nowadays things have changed a lot.

The companies around the world are opting much more for advertising on social networks, on YouTube and on the most used search engine in the world: Google.

To read What are the best ways to advertise your business?

This type of advertising can be defined as classical advertising, where we are supposed to show our new product to consumers to seduce them and convince them to buy, except that the new communication media are these internet tools, mentioned above.

The principle of operation is easy to understand, and much simpler to set up than traditional press or television advertising where a whole contract often had to be negotiated to achieve this.

Everyone has access to it, from small businesses to large multinationals, to the individual freelancer.

All you need is your credit card and an internet connection to do this.

It is also worth noting that internet advertising has become an extremely lucrative playground for companies around the world, as they see it as far more profitable than communication on the supports for communication classics.

What types of advertising are possible online?

The Internet is very broad in terms of how it works and how it is used.access to opportunities.

Almost all social networks nowadays offer a marketplace and a possibility to advertise your product, especially :

To read Why use digital advertising?

Google AdWords campaigns.

Sponsorship via Facebook and Instagram.

Sponsorship via YouTube.

Each of these platforms offers its users a specific target customer group, so the company will turn to the one that interests it.

Google AdWords campaigns, the main portal for advertising your business

First of all, you should know that the Google AdWords platform, more commonly known as "Google Ads", is the platform for publicity message on the Internet.

It works mainly through the purchase of dedicated keywords for a specific search.

Any company can use its services, but it takes a lot of software expertise to run a successful campaign.

To read What are the types of advertising campaigns?

Sponsorship on Facebook and Instagram

As a rule, when you surf Facebook or Instagram, you will always find various small ads that often match your usual searches on the social network.

These are the advertising campaigns on Facebook and Instagram, again very easy to set up.

Individuals use Facebook and Instagram a lot to communicate about their businesses, as the campaign does not cost much.

Sponsorship on YouTube

Again, YouTube has become a very important part of Internet advertising, as it is known to attract billions of people.

It is even said that video will occupy more than 90% of the content published on the internet within a few years.

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