The one you think is first is not!
We have seen in previous articles what factors influence search engine positions, and we have seen that direct visitssignals, the user behavior and the total number of reference areas are the most important. Although these factors are determinant, it must be noted that the one who fulfills these 3 criteria is almost always in 2nd position when it should be first in theory. It is surprising that the sites that are supposed to be the most optimized are second when they meet all the factors. This can be explained by the phenomenon of branding. So when the user searches for a brand name, a more relevant but less optimized site will appear on the first position and now you can't even test...
This is valid when the user searches for keywords containing a brand, the brand domain will appear higher in the search results than Wikipedia or other popular resources.
The data also proves that ranking factors have more influence on the positions of a single URL than on the domain on which it resides. This means that the rankings of a particular page is more sensitive to on-page optimization.in page', as well as link building and other optimization techniques.
On the other hand, when you want to position yourself on a query it is theoretically always possible to do so, so obviously it is useless to try to position yourself on ultra-competitive searches because on the one hand it would be a waste of time and on the other hand there are much more effective ways to pick up a lot of traffic on competitive subjects while being much more targeted. This is where the long tail strategy comes in as mentioned above. We will try to place ourselves on phrases or sequence of words rather than on a particular word. The SEO strategy will therefore consist in producing a lot of content on a lot of long tail keywords, revolving around our subject, in order to pick up a traffic in theory weaker than for a competitive keyword but in reality more consequent because we will rake wide while being more targeted.
If you are interested in the subject and want to know more I invite you to take a look at the Training of Walid Gabteni (SEO World Champion 2017), Frédéric Zibette and Fabien Lorenzi.
This course is a real good introduction to SEO that you won't find anywhere else. It is based on real cases and is not theoretical or very technical. We learn the things that work in SEO in order to quickly become autonomous and effective. Contrary to what you might think, SEO doesn't take months to be effective and that's exactly what we see in this training:
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