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Discover is quite different from traditional SEO, and from my point of view, we're talking about niches and, above all, targeting demographic segments.
As a result, I think it's really crucial to target a specific category of people in a niche, so don't worry, I'll show you a few examples:
Here are the 6 main trends I've identified:
1. Target a specific demographic/audience segment
It's essential to target a specific demographic. The idea is to focus on a niche within your area of expertise.
Examples of general demographics :
- Blended families
- iPhone enthusiasts
- Pet owners
- Allergy sufferers
- Seniors
- Local (e.g. Bretons)
- Glamping enthusiasts
- Baby boomers
- Introverts
- Nature lovers
Let's apply this to a niche:
To read Google Duet AI: revolutionizing everyday work with artificial intelligence
- Niche : Personal finance
- Demographics : Large families
- Title : "13 Immanquable Tips from Lidl for Large Families on a Tight Budget"
Some demographics may be even more niche-specific.
- Niche : Dogs
- Demographics : Seniors, Dog owners
- Title : 5 seniors on fixed incomes share their favorite free dog-friendly activities
Here's a suggestion for ChatGPT to help you get ideas on how to effectively target specific demographics within your niche:
>>Suggestion prompt :
"I have a site specializing in [insert your niche here]. Below is a list of demographic segments. Come up with 10 listicle headline ideas that could target each demographic segment on my specialty site. The headline should incite a click, eliciting a strong emotion such as curiosity or fear of missing out. They'll really have to digest it as if they were saying "hey this article is for me". Demographic segments: [insert list of top 100 demographics here]". You'll find the list in a google sheet at the bottom of this article!
2. List Articles (Listicles)
It seems that our brains are programmed to appreciate lists. Structured content is more digestible and attention-grabbing.
Examples:
To read Is Microsoft crossing the line by forcing users to leave Google?
- "25 Great Tips for Organizing Your Messy Office"
- "12 Easy Camping Recipes Kids Will Love"
- "10 Sci-Fi Films 2023 with Impressive Special Effects"
- "10 Fashion Trends Professional Women Over 40 Are Embracing"
List articles work very well with my site/theme.
However, I know that other types of content, such as news or trends, can be just as effective.
The key is to capture their attention with something new, interesting and relevant, and to create a sense of fear of missing out or some other strong emotion that encourages them to click and visit your page.
I continue to experiment with new ideas to identify trends.
I believe that each site has its own tendencies regarding the types of content, topics and titles that work best for them and their target audience.
(Below I'll share a suggestion for ChatGPT that will help generate titles for articles in list form).
3. Titles with catchy adjectives and superlatives
It's a good idea to opt for words that capture attention, even if they may sometimes seem like clickbait, as long as the content delivers what it promises.
To read The Future of Web Search: Discover Google SGE (Search Generative Experience)
Examples of adjectives & superlatives :
- Incredible
- Breathtaking
- Amazing
- Hilarious
- The trendiest
- Fascinating
4. A Big and Captivating Headline Image
My front page images are 1200px wide. Make sure that all the images in your content respect this size. Using an image resizing plugin, such as Imsanitycan be practical. These images should also be sharp, with high contrast to attract attention. You can use Canva for your images!
5. Regularly engaging topics
It's a good idea to focus on subjects that people want or need to interact with on a regular basis.
Examples of topics:
- Travel
- Films
- Books
- Concerts
- Celebrations
- Spring cleaning
- Interior design
- Pets
- TV programs
Examples:
- 15 best vacation destinations in New England for young families on a budget
- Top 10 healthy meal prep recipes for overworked professionals
- 8 original ideas to spice up your romantic evenings this month
- 50 fun spring break activities for kidss
>>Suggestion prompt:
I have a website about [insert your niche here]. Below is a list of common activities that people do. Give me 10 items from this list that are most relevant to my site. For each, provide me with a specific example of an article title. List: [insert complete list of 100 activities here].
To read GPT-4: A Google position tracker without coding skills
6. Arouses emotions and curiosity
Whether to inspire, entertain or inform, it's essential to create emotion through your headlines and images. Content that taps into the fear of missing out (FOMO) or provides new information relevant to a specific demographic works particularly well.
In the end, you have to create an emotion with the words of the title and, even better, with the featured image.
- Emotions I know that positive and negative emotions work. I like to focus on the positive, the inspiring and the fear of missing out, and it works for my most successful pages.
- Contents : I've already done a "Worst X to avoid at all costs". It worked... but I don't want to be known for that type of content. My main pages focus on news trends and ideasparticularly in terms of demographics.
- Discoveries I'm finding that every demographic likes different types of trends, ideas (and images put forward).They create an information gap. This is where the emotion of the fear of running out comes into play.
- Examples of titles :
- Glamping getaways you never knew existed (but must try this summer)
- Introverts: 10 easy ways to socialize at large parties when you don't know anyone
- The 10 best hikes in Colorado for solitary nature lovers
>>Suggestion prompt ChatGPT :
I'm writing an article on [main keyword / subject] targeting [people demographics]. Generate 10 headline ideas. They have to be so intriguing and evoke such emotion that they entice people to click on my title to read the article.
- Test I'm writing an article about dishwasher targeting seniors. Generate 10 title ideas in list form.And here's a great title he generated Why older people call these 10 dishwashers revolutionary for their kitchens.
- Featured image I'd use MidJourney to generate a photo of an elderly person loading a dishwasher. Eventually, perhaps her face shows that she's feeling pain or discomfort.
Whether to inspire, entertain or inform, it's essential to create emotion through your headlines and images. Content that taps into the fear of missing out (FOMO) or provides new information relevant to a specific demographic works particularly well.
To go further
After learning about these strategies, here's how you can take action:
To read Creating a Video Game with ChatGPT without any programming knowledge
- Save a copy of the Google Sheet on Discover. Once again, it's not mine, but I've translated it into French.
- Use AI to determine the ideal demographic for your test site.
- Look for a recurring topic you can write about.
- Test different front-page image sizes to determine the best one for your site.
- Don't be discouraged. The process of optimizing for Google Discover can be a long one. Each site is unique, and what works for one may not work for another.
I'm delighted to share this knowledge with you, and hope you find these tips useful for your own content strategy. Best of luck to you!
I was largely inspired by a thread from Tony Hill mais je souhaitais vous partager ces astuces pour les non anglophones 😉
