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Shopify is a smart solution generally adopted by many merchants to power their online store. One of the reasons why this platform is so popular is its simplicity and accessibility. Unfortunately, it would not be able to meet the expectations of customers without SEO.
Nowadays, there are techniques you can put into practice to improve the visibility of your online store after it is designed. What are the ideal tips to optimize SEO of your e-commerce ?
Increasing the display speed, choosing an organic referencing extension, blog animation, uniqueness of the content and selection of optimized themes... these are some of the tips I will detail in this article.
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What if you start with a perfectly optimized theme?
For those who have already experienced other CMS, I don't need to remind you that organic SEO is also influenced by the choice of the platform theme. In fact, it does not only play an aesthetic role on your site. It also allows you to take advantage of many features that are SEO friendly.
To read The 5 best practices for optimizing your Shopify online store for mobile
With Shopify, I would advise you to go for the paid themes that are known for their organic SEO options. The advantage with these solutions is that they are designed by experts, aware of the optimization needs. They also allow you to benefit from an excellent visibility on all media used by Internet users (tablets, smartphones and computers).
I therefore recommend that you take your time to choose your theme, because it will inevitably condition your natural referencing.
Consider working on the speed of your Shopify store
Whether your store is on the Shopify SaaS solution or on another CMS, it must necessarily be fast to load. I can't count the number of times I've had to leave an online store because of the long wait time. In order to keep users on your site and make their purchases, you must not neglect the display speed of your e-commerce platform.
To work on this aspect, there are several tips that I suggest you put into practice. First of all, you need to make sure, as mentioned above, that your theme is of high quality. In other words, it should be fast, responsive and most importantly popular.
Then, images represent an important part of the content on web pages. I suggest you compress them, while preserving their quality. To do this, there are plenty of platforms you can go to. Shopify also has apps that will help you achieve your goal. Apart from images, videos are media that slow down the loading of your site. Instead of hosting videos directly on your site, you should opt for YouTube embedded videos.
To read E-commerce trends to follow for success with Shopify in 2023
Don't forget to create and maintain a blog
With your Shopify online store, I highly recommend implementing a content marketing strategy. Sometimes, some e-merchants don't find it very useful. This is a mistake they make and it hurts their organic SEO.
Be aware that content marketing can take many forms on an online store. Depending on what you want to do, you can write blog posts, shopping guides or produce videos. In most cases, blogging is the preferred solution and e-retailers are right. By publishing search engine optimized articles, you will get an incredible source of traffic that will have a huge effect on your sales.
I would like to inform you that Shopify offers the "Blog" option for merchants who want to offer high value content to Internet users. With this solution, you don't need to add an extension or do any programming. Among the different themes you can address in your articles are: user guides, trends in your sector, tips on how to maintain your items, etc.
To make sure that all your work is not in vain, I recommend that you pay attention to the length of your article, integrate internal and external links, add images and structure your content with titles and title and meta description tags. Finally, don't forget to promote your content on social networks.
Opt for a unique 100% content
For those who have never used Shopify, I inform that this platform will subject you to a specific problem: duplicate content. Yet, this is something that you must absolutely avoid in order to optimize the SEO of your online store. With redundancy in your content, you risk offering a very bad experience to Internet users.
In addition, you risk being penalized by Google, which will affect your search engine ranking. So you need to avoid duplicate content, especially content automatically created by Shopify when an item is associated with a collection. You need to implement a smart strategy to overcome this problem with your SaaS platform. There are tools you can use to make this task easier. Among them, I can mention SEMrush and Screaming Frog.
To read How to use dropshipping with Shopify to grow your online store?
Finally, try the SEO extensions
Application stores are common elements of many online store creation tools. Therefore, Shopify has its own store where you can go to find useful plugins for SEO. I suggest you to use Plug in SEO. This quality tool will take care of detecting the problems that your Shopify online store is facing. With this easy and intuitive solution, you will get alerts about wrong keyword placement. You will be able to rectify your incorrect titles or tags.
Organic SEO will allow you to increase your sales and manage a significant amount of revenue. To make sure you achieve the goals you've set for yourself, the tips I've offered here will be extremely helpful.