OptinMonster : The Best Tool for Growing Your Email List and Web Activity!

unfold summary

OptinMonster: Is it the best lead generation tool?
Why do you need a lead generation plugin?
OptinMonster: How it helps you grow your business
OptinMonster For a WordPress Blog
1. Quickly grow your email list
2. Increase the number of page views
3. Turn your first visitors into regular visitors
OptinMonster in Ecommerce and Dropshipping
Reduce cart abandonment
Retargeting on the site
Create beautiful forms with OptinMonster
OptinMonster for Woocommerce Ecommerce
OptinMonster For a Shopify Ecommerce
My OptinMonster Review: Best Lead Generation Tool

OptinMonster: Is it the best lead generation tool?

Do you want to boost your mailing list subscriptions?

OptinMonster is the best conversion and lead generation tool on the market today. By displaying an attractive popup on your website you are sure to capture many more emails from potential customers.

As you know, money is in the list of emails you have in your possession, it is an asset and it is totally free traffic!

You must consider your email list as your most valuable asset, as a business!

In this OptinMonster review, we'll look at the plugin's features and what makes it the best lead generation tool for websites running on WordPress, Woocommerce but also on Shopify !

OptinMonster is one of the plugins I install first on all my businesses with Wp-Rocket and MonsterInsight.

To read Review of Aweber: The best email marketing service provider

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Why do you need a lead generation plugin?

L'emailing is the most cost-effective way to communicate with your users and customers.

However, you must first obtain the e-mail addresses of your customers before sending them emails.

It seems obvious, doesn't it?

Of course, sending unsolicited emails to users is called spam, and using spamming tactics will be detrimental to your business and your website. You need to be careful and validate that your emails are solicited by using a tool like Aweber for example.

To read Marketer Magic The Lead Generation Machine

That's why most websites that ask for your email address ask for your permission before engaging with you. This is even more controlled since the famous regulation RGPD.

Even big websites like Facebook, Twitter and Instagram use email marketing.

It is truly the BEST, and most powerful online marketing tool.

The problem is that adding a simple registration form to your website doesn't work very well on its own. Users often ignore these basic registration forms.

Without a lead generation plugin, 70-90 % of the people who visit your site today will never come back.

However, a well-integrated lead capture plugin used intelligently can help you convert those visitors into subscribers and paying customers.

OptinMonster: How it helps you grow your business

OptinMonster is more than just a lead generation tool.

To read The key trends in digital marketing in 2024

It's a complete conversion optimization software that helps you grow your email list, as well as increase your sales and revenue.

Although you can find many different use cases, in this article I will explain how OptinMonster can help you grow your business if you are a publisher, blogger or ecommerce business even by dropshipping !

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OptinMonster For a WordPress Blog

If you are a WordPress blog publisher, below are some examples of how OptinMonster can help you grow your business by growing your email list.

You must first add your website in the interface:

To read Mind Mapping? What is it?

1. Quickly grow your email list

OptinMonster makes it easy to create attractive optins or lead magnets with a good conversion rate.

With its behavior detection technology, you can show the right campaigns at the right time to the right visitors.

This way, you can display your opt-in or lead magnet forms or popup when your visitors are most receptive to subscribing to your mailing list.

With OptinMonster, you can display highly personalized messages based on the referral source to turn your visitors into subscribers, e.g. if your visitor comes from Facebook you can offer them tailored content.

Similarly, you can run a targeted campaign based on user behavior, your site page, visitor location and device (desktop, mobile or tablet), etc.

To read How to create an effective email marketing campaign for your Shopify online store?

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2. Increase the number of page views

In addition to increasing your email list, OptinMonster can help you increase your page views.

It redirects your website visitors to your most popular pages using their behavior detection rules combined with the Yes/No feature.

3. Turn your first visitors into regular visitors

Studies show that over 70 % of first-time visitors will never return to your site.

In most cases, this means that about 98 % of your marketing efforts will be wasted and you are also losing money in customer acquisition.

With a mailing list, you can connect with your visitors and encourage them to visit your site more often.

Rather than sitting idle while your potential customers leave your site, you can use OptinMonster to display a targeted campaign or popup form at the exact moment your visitors are about to leave.

This way, you can convert an additional 2-4 % from your first visitors to subscribers and eventually turn them into regular visitors.

OptinMonster in Ecommerce and Dropshipping

Lead capture is really crucial and especially if you are doing ecommerce.

Indeed, you put a lot of effort and budget into attracting traffic to your online store and you must have a return on your investment.

Even if you don't immediately convert your visitor into a buyer, you must absolutely "at least" recover his email to convert it later.

In fact, statistics show that to convert a visitor into a customer he must see your ads or emails at least 7 times.

Emailing is really the best way to build trust between your potential prospects and your brand or online store.

If you are an e-commerce merchant, here are some ways that OptinMonster can help you grow your business.

Reduce cart abandonment

L'shopping cart abandonment is probably the biggest challenge that e-retailers face.

OptinMonster's exit-intent technology shows a targeted campaign to visitors who abandon and encourages them to sign up before they leave.

Below are some campaign ideas that you can display to your visitors who are about to give up:

An invitation to chat with a support agent
A special discount offer to encourage a purchase
An invitation to download your lead magnet by subscribing to your mailing list

Retargeting on the site

Retargeting is a buzzword in the e-commerce industry.

Traditional retargeting is an off-site retargeting that targets your customers after they leave your site with personalized ads on Facebook, Google or native advertising platforms like Outbrain or Taboola.

OptinMonster allows you to execute on-site retargeting that targets your potential customers on your site before they leave by offering them a personalized exit popup campaign.

The exit pop-up will be triggered at the exact moment your customers are about to leave.