unfold summary fold up summary
Brands or companies in general cannot take care of all aspects of their business, some crucial and important points are important to delegate. This is for example the case of theadvertising and marketing aspect of the company. That's why there are nowadays what are called advertising agencies.
You want to use a advertising agency but you want to know more about these types of agencies first? Let us tell you more about the value of these agencies and how they communicate.
What is an advertising agency?
An advertising agency is a company that manages and implements the promotional strategies and advertising campaigns of the client companies that request its services. Its role is largely played on the various media that exist today.
Customers use this type of infrastructure to promote their activities, whatever the nature of the latter. Since the image and the notoriety of a The company is the most important thing to maintain or grow its business and both depend largely on advertising of the brand, then one can agree of the importance of this aspect which appears sometimes, and wrongly in particular by the small trade, of a futile point in business management.
There is a list of formalities that an advertising agency must respect in order to carry out its projects and be useful to its clients. Here is a small list of these necessary procedures mentioned in the specifications :
- Implementing a strategy;
- Buy advertising space;
- Graphic development;
- Broadcasting ads.
The adaptation of advertising agencies
Today, an advertising agency is called by various names, including the following SEO agency, communication agency, web agency and even marketing agency. The range of names that this type of agencies today is largely due to the different possibilities in terms of communication that can offer an advertising agency to its customers.
To read What is the definition of advertising and what do we need to know?
However, there are two distinct types of advertising agencies, namely global agencies and so-called specialized agencies. The first type deals with the global communication strategy of a company to ensure a global image of the brand through many marketing methods.
The second one is there to answer a very specific marketing request of its customers, it is for example the case of referencing agencies (SEO and SEA) that take care of maintaining a high enough ranking compared to the competitors on the different existing search engines to boost the visibility of the brand.
A good communication agency is one with many contacts in the media worldbecause it is mainly with them that she works.
What are the means of communication used by advertising agencies?
Several means of communication are used by the agencies of advertising to carry out their role. The most known are of course the press, as through newspapers, brochures or magazines, but also media such as television, which is nevertheless beginning to go out of fashion somewhat.
The most widely used means of communication today is undoubtedly the Internet. Indeed, it is the central point of all advertising campaigns today implemented by Web agencies to promote their clients, given the breadth and visibility of this content, particularly on social networks.
As said before, there are also ways that are invisible to the general public that the specialized SEO agencies, like referencing or visibility.
You now know a lot more about advertising agencies and their role.
