How can you use social media to promote your Shopify shop?

When you choose to trade online, you will have to define several axes in order to be successful. Indeed, success in e-Commerce is not only based on the quality of the products you sell. One of the most important factors that determine the results in e-Commerce is the increase in site traffic. You need to know how to take advantage of your competitors in order to increase your traffic and capture your competitors' traffic.

In achieving this goal for your Shopify eCommerce, social media can play a fundamental role. It's about promoting your online shop and engaging with your customers. Your presence on social media gives you the opportunity to grow your brand, improve your SEO and drive traffic to your shop. The number of consumers who decide to go on social networks in order to make purchases is constantly increasing.

In this article, I'm going to give you the elements that will allow you to use social networks to promote your Shopify shop. By the way, the offer Shopify 1$ is more active than ever and is now available for all packages!

How important are social networks in e-commerce?

Before I get into the figures on the impact of social networks in e-commerce, I'll take the time to explain some concepts to you. In particular, it is a question of better understanding the reasons for the attraction of brands present on social networks for Internet users.

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The number of people online who use social networks in their purchasing process is very high. The figures speak for themselves. Up to 87% of those who make a purchase admit that social networks helped them choose what to buy.

Before purchasing a garment, 25% of them follow opinions and advice via social networks. To reach brands, 90% of subscribers use social networks. Therefore, almost 90% of the users have at least once started a communication via social networks with a brand.

As you will have realised, the purchasing act of Internet users is largely based on social networks. There are several reasons why users follow brands' accounts. These include promotions and discounts, the latest product information and customer service. The accounts also offer entertaining content as well as the possibility to send feedback.

Percentage of social networks in e-commerce revenues

The race in the world of e-Commerce is permanent and frenetic. This also partly explains why social networks are becoming increasingly important in the marketing approach of companies.

Indeed, more than 80% of e-Commerce companies use social networks for commercial purposes. Facebook Messenger, for example, has had an agreement with PayPal since 2017. The aim is to make it easier to pay on the application. The figures generated by advertising revenue via social networks worldwide are staggering.

Social network advertising revenues are $41 billion. Facebook's advertising revenue is $10.14 billion. Instagram's mobile advertising revenue is $4 billion.

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In terms of the profile of social shoppers, men are more present with 61% for 39% of women. As regards the age of social shoppers, the age range is logically between 25 and 44.

They alone make up more than half of social shoppers. However, people aged between 45 and 54 are also very present with 21.9% of social shoppers.

Which social networks should be used to promote Shopify e-commerce?

I recommend that you do some preliminary work before launching your ecommerceShopify on social networks. You must first know your target beforehand. This will allow you to know on which social networks you should be present.

So you need to know exactly what emotions and message you want to convey. You must integrate from now on that the message you are sending depends on the social network you are on. The message cannot be the same from one social network to another.

Facebook and its benefits for e-Commerce

Facebook is nothing less than the most popular social network in the world. In 2023, it will have almost 3 billion monthly active users. The age range of users is around 30.

By adopting Facebook, you are sure to reach a larger number of people. It is therefore the perfect platform to build your community and your e-reputation. This way, customers will have a clear idea of who you are based on the different posts you make on the platform.

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Even better, you can also sync your Shopify shop with Facebook Shop. This allows you to sell your products directly on Facebook. It is also possible for you to share your products with potential customers by posting them directly to Facebook from your Shopify admin interface.

Twitter and its benefits for online business

Another piece of advice I can give you is to do everything to increase your visibility on social networks. And the best platform to achieve this goal is Twitter. In order to get more visibility, all you have to do is share content that attracts your community.

The objective is that your numerous subscribers will in turn relay this content in order to reach as many people as possible. This will immediately increase your visibility. Twitter is also one of the social networks for your ecommerceShopify that you can use for customer service.

This will address the various concerns of your customers and generate more trust around your brand. With this trust, you will be able to build loyalty among your current customers, who will also be able to mobilise their friends and family as well as their community for you.

Instagram and its impact on e-Commerce

I advise you to use Instagram if you want to communicate through images. It is a social network whose importance is well known when it comes to creating proximity and trust with your followers.

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With an ever-growing number of users, Instagram has 1.4 billion users worldwide. These are also relatively young users, with an average age of around 26.

It is therefore possible to integrate your Shopify shop with Instagram. However, before you can do so, you must install your Facebook shop. Your Instagram account must be synchronised with Facebook.

With the Instagram sales channel, you can tag products as well as their prices in photos. Nowadays, Instagram is increasingly becoming one of the must-have social networks for your Shopify business.

Pinterest and its benefits for online business

Despite the fact that it is one of the least used social networks in the world with less than 500 million monthly active users, I advise you to use Pinterest. Indeed, it can be a social network of interest especially if you have a predominantly female clientele.

In fact, over 60% of Pinterest users are women. When your ecommerceShopify is in the fashion or design sector for example, it can be detrimental to rule out Pinterest.

In addition, because each photo is redirected to its original site, Pinterest ensures that you drive more traffic to your online shop and boost your sales. As an example, in terms of numbers, Shopify subscribers referred by Pinterest buy an average of $80. Meanwhile, those referred by Facebook buy an average of $40.

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LinkedIn and its advantages in online business

Mainly used for Be to Be, LinkedIn is very useful especially when your customers are professionals. The average age of users is around 40. It is a social network that can be very useful to show your expertise in a field.

You can then take advantage of the impact on professionals for your online business. It is also one of the social networks for your Shopify online business where you don't have to be present.

To find out more and especially how to use social networks for your online business, here are some figures. Sales on social networks generate a lot of revenue. Facebook comes out on top with a market share of 38.82% and a conversion rate of 1.85%.

Twitter has a market share of 6.21% and a conversion rate of 0.77%. Pinterest has a market share of 2.13% and a conversion rate of 0.54%.

As for Instagram, it has a market share of 2.07% and a conversion rate of 1.08%. Finally, LinkedIn has a market share of 1.58% and a conversion rate of 0.47%.

Regarding the average order value, on Instagram it is $65. For Facebook it is $55 and $50 for Pinterest. Twitter has an average order value of $46.29 and LinkedIn $44.2.

The different Shopify applications for incorporating social networking into your shop

There are several applications that I can recommend. One is Facebook Chat Box which allows you to chat with your customers in real time. You can do this wherever you are via Facebook Messenger. You can also use Instagram shop. With it, your Instagram posts are linked directly to your products on your website.

You will also have the possibility to use Social Sharing Button. This allows you to distribute the link of all your social networks on your e-commerce and thus build your community. To all this, we can also add Tweet Auto Posting. It ensures that your new products are posted directly on Twitter. This, without you having to spend much time on it. Pinoculars for its part allows you to target the ads that work on Pinterest and focus on the right audience.

Tips for selling your products on your Shopify shop

In addition to the elements provided above, I recommend that you communicate about your promotions. This is the most crucial but also the easiest step to implement when you want to grow through social networks. Communicating about the promotions you run on your online shop has many advantages.

Use all the tools at your disposal to achieve this goal. Classic publications, stories, Instagram reels, show originality to motivate consumers to make a purchase. In order to sell better and more on social networks, it is also necessary to go through advertising.

If you want to promote your products on Facebook or Instagram, advertising is a really important step. In order to trigger action, it is also recommended to add a "Buy" button to your Facebook page. It's easy to do. Go to your Facebook page and click on "add a button under your cover photo. Then choose the "buy" button from the drop-down menu and save.

I would also advise you to always respond to questions and comments from your customers and prospects. In this respect, you are probably not unaware of this. Customer satisfaction is a crucial step for the survival of your business. Whether it is a question of retaining customers already with you or of getting new ones, being empathetic and available will make the difference.

You should then be prepared to answer all the questions and remarks of your customers or prospects. This should be done as quickly as possible, while taking care to personalise the messages and to offer each customer complete answers.

So make an effort to stay responsive and comment on your various publications as soon as possible. Always respond to the messages you get. Social networks are wonderful tools to keep and maintain good relations with your customers. In this way, you can keep that unique and strong link with your community.

Better yet, I suggest you create a Messenger chatbot for your Facebook page. These are conversational bots that are perfect ways to help you maintain a special relationship with your customers and prospects in an automated way.

If you have enough money to devote to it, use the services of a community manager. He or she will be able to animate your various pages and play his or her part to make your social commerce plan much more effective.

There are many entrepreneurs who aspire to use social networks in order to grow. Indeed, social networks are a new sales channel and this has nothing to do with chance. Social commerce, which is explained by the fact of proposing one's products or services on social networks, is an unavoidable step. This is the case for any merchant who aspires to reach a larger target and to increase his turnover more quickly. All companies involved in e-Commerce are therefore obliged to be present on social networks. They also need to detect how each social network works. Better still, companies must know how to use these networks to increase their turnover and make more sales.