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How to automate your Shopify online shop to save time and money?

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Above all, as a business owner or merchant of an online shop, you have probably already noticed that time is your most precious ally, but also what you lack the most. Imagine that it is possible to save a considerable amount of time by delegating certain tasks not to employees that you have to pay, but to computer robots. Well, this is what the Shopify CMS offers you, through its automation offer for your online shop. I suggest you discover in the following the essential to know on this subject.

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What is webshop automation?

automate your shopify online shop

To define it as simply as possible, the term automation refers to the action of making a task automatic. In other words, it is a process of managing time-consuming actions or tasks for you, without your intervention. This usually involves the use of software or various applications.

Today, more and more businesses in various fields are opting for automation systems for certain recurring tasks. You can do the same for your Shopify online shop management.

To read Top 10 Shopify apps to improve your online shop performance

Indeed, this CMS gives you the possibility to save time by making certain tasks automatic. More precisely, the procedure consists in transforming the time-consuming tasks you perform into efficient workflows.

You can choose from several types of automation, depending on the tasks you wish to delegate. This will allow you to streamline your most routine and repetitive tasks, freeing up time to manage and take care of other more important aspects of your business.

How do I automate my online shop on Shopify?

automate shopify

To automate your Shopify online shop, you only need to follow a few steps. In fact, there are several automation tools and templates available on the site to help you start the process easily. You can learn how to create your own workflows, through the tasks you perform regularly to manage your shop. You can customise your processes, schedule certain actions according to different parameters defined by yourself, so that your shop can function without your intervention.

What tasks can be automated on Shopify?

There are several tasks that can be automated when running a Shopify online shop. One example is order processing. Instead of having staff to individually process each order placed on your shop on a daily basis, you can make this task automatic.

All you have to do is set the parameters of the system, choosing the tasks or actions to be carried out according to certain pre-determined criteria. For example, you can set the system so that orders placed for items that are out of stock will generate a message to be sent to your customer support.

It is also possible to set your automation system to trigger certain actions when specific keywords are detected. Thus, this can also work for several other tasks such as the organisation of promotions for your customers, the payment process, marketing actions of all kinds, etc.

To read Méthode Kraken de ENZO HONORÉ avis > Développez votre Empire E-commerce

tasks that can be automated

How do I get a complete and detailed guide to automating a Shopify shop?

In fact, in order to successfully automate certain tasks on your Shopify shop, you need to have the instructions. This is provided to you in a guide, which Shopify itself makes available to you. You can receive this guide free of charge by email by filling in a form on the official Shopify page.

Go to the e-commerce automation page of the site, and click on get guide. It is located at the bottom of the page. A form will appear, and you will of course have to fill it in before you receive the guide.

At this point, you will be asked to provide your full name, business email address, company name, website URL and country of residence. Once the form is completed, press "download guide" to receive it. You will then receive a detailed document on the basics of e-commerce automation on Shopify.

What are the benefits of automating your online shop on Shopify?

Automating a Shopify online shop can offer you many interesting benefits. Indeed, as mentioned above, this choice allows you to manage your business more efficiently and effectively. More specifically, the various benefits you can gain are as follows.

Considerable time savings

time saving

As you might expect, the number one benefit of automating your online shop on Shopify is saving time. Whether you run your shop alone or have a team of people working for you, automating time-consuming tasks will reduce your workload when it comes to managing the site.

To read Comment créer votre boutique en ligne efficacement avec Shopify?

This means that you will have more time to spend on tasks such as finding new products to offer your customers, improving existing products, setting up a physical sales outlet, etc. In other words, you will have more time to think of new ideas to further develop your business.

Saving money

money saving

With the Shopify shop automation system, you can also save a lot of money. Since most of the repetitive and time-consuming tasks that need to be done to run the shop are now handled automatically, you won't need to hire a large team.

You can reduce your labour requirements, which of course equates to a significant reduction in your payroll costs. In the same vein, I'd like to remind you that automating tasks on your Shopify shop can also help you make money.

Specifically, since order processing is handled automatically, it takes less time, and therefore, you are more likely to close the sale. Furthermore, experience has shown that automated workflows on Shopify can help you generate more sales, business opportunities that you might have missed with manual operation.

Providing a better customer experience

By automating tasks, you can offer your customers a better experience. Indeed, through customer service automation, you will be able to take care of a greater number of customers, and in record time. For the most frequent questions, those that do not require the intervention of an expert, the system takes care of providing the appropriate answers to the customer, according to his concerns.

A more efficient marketing department

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To read Comment créer un site de commerce en ligne en quelques étapes simples ?

Note here that you can also automate the marketing department of your shop on Shopify. This allows you to get a better return. For example, you will find that the marketing tool is much easier and faster to use.

For sending e-mails or messages to customers, you can rely on the automated e-mail system. You will have message templates with your logo, prepared in advance. All you have to do is send, or personalise the content first, according to your needs.

Marketing campaigns will therefore be much easier to carry out. Whether you want to inform your customers of your promotional offers, or to offer them good deals or bargains, you can do it in just a few seconds.

Your marketing department will also be more efficient, as your Shopify shop automation system will be able to collect data related to your site's performance. This means you'll have detailed reports on email engagement rates, sales made, etc.

Finally, as mentioned above, you will be able to save time when carrying out the various tasks related to the marketing department of your shop. All you have to do is activate the automations so that the generated workflows take care of everything. This way you can do much more, but in less time and without having to worry about it. Running an online shop has never been easier than with this new system.

To sum up, automating your Shopify online shop can save you a lot of money, not only in terms of time, but also in terms of money. You can even make extra money by implementing automated workflows. To take advantage of all this, I invite you to check out the guide from the Shopify experts, with steps to follow and a detailed tutorial on the best technique for creating your automated workflows.

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