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The advertising campaign represents the pillar of the marketing strategy. It is a sure way for any company to promote its products or services.
In order to reach a large audience and attract the attention of customers, it is important to opt for the realization of a good advertising campaign.
For this, it is essential to choose the medium for your advertising campaignbecause it will affect his success.
In our article, we focus on advertising posters, which will allow you to have more information on this subject.
What will you need to know about poster advertising?
In an advertising campaign, both media and non-media supports can be used. Among the non-media supportsThe advertising posters are there.
It is precisely a means of visual communication that attracts the attention of people passing by to the message or product being advertised.
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The posters can be found on billboards, walls or windows, depending on the advertiser's choice.
The different formats of advertising posters
There are two main formats of advertising posters:
- The small format which designates the posters;
- The large format.
Depending on the message you want to convey, you can choose between posters and large format.
Posters are more suitable for shop windows or small locations. The large format posters are suitable for high-traffic routes, as they optimize the visibility of the message being conveyed.
Display mode:
The method of display refers more precisely to the technique used to put the advertising poster.
There are two main display modes:
- Backlit posters;
- Glued posters.
The first mode uses a luminous support which optimizes the visibility of the poster, whatever the time of day. As for the glued posters, it is simpler, because it is enough to put them on the dedicated places.
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What are the advantages of advertising posters?
Choose the posters for your campaign would not be a bad idea, as they allow :
- Increase the chances of message visibility;
- Facilitate the memorization of the content of the ad.
Indeed, advertising posters have the advantage of being well visible and at any time. Passers-by will easily notice the ad and receive the message conveyed by the poster. They will be able to quickly memorize the advertising by dint of seeing it for a long time.
It is a support of advertising campaign not very expensive, according to the chosen format.
How can you create your advertising posters?
Before starting the steps of creating an advertising poster, it would be better to know some essential points.
To successfully convey your message through the poster, you must ensure that :
- Produce a good quality print of paper supports;
- Improve the quality and sharpness of the images contained in the poster;
- Write a powerful message that catches the attention of passers-by.
These parameters will allow you to create a quality advertising poster that shows your professionalism.
Now we can move on to the steps of creating an advertising poster. So we will quote our 5 steps:
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- Start asking the right questions;
- Write your ideas on a blank sheet of paper;
- Begin to build the components of the poster;
- Get inspired to be more creative.
To begin, it is first necessary to ask yourself some important questions. Whether it is about your company, the message you want to convey, the conditions of visibility of the ad or the atmosphere you want to give off from the poster.
Once you have the answers, it's time to put it all on the white paper! You can proceed with the composition of the elements that must appear on the poster: name or logo, slogan, the visual part represented by the design as well as the images and background.
You have to pay attention to the reading direction and make your layout well.
Get inspired, wouldn't hurt and would help you get better ideas.
