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Email marketing is a strategy that allows online stores to share information with their loyal customers and prospects. Whether it's to communicate a promotion, announce the arrival of new items or alert subscribers to upcoming sales, email marketing is a great idea.
With your Shopify e-commerce platform, implementing such a technique will result in improving your sales and customer experience. So, how to run an effective email marketing campaign for your online store?
In this content, I'm going to walk you through the different steps of creating an email campaign on Shopify. Shopify 1$ is currently available for 3 months!
Phase 1: Programming the email campaign
No email campaign can be deployed without advance preparation. I can assure you of a failed strategy if you go into this blind. To ensure that your Shopify marketing works optimally, planning is a must.
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To start, I suggest you set the goals to be achieved with your strategy. Depending on your expectations, it can be a sales figure of 5000 euros, getting 1500 subscribers or increasing traffic on your e-commerce platform Shopify.
Next, you need to plan the content, that is, create emails in advance. To do this, I suggest writing quality copy and adding unique images if possible. Remember to match your content to your brand's visual style.
To complete the preparation phase, you need to create your transactional emails and plan a customer onboarding campaign.
Phase 2: choosing an emailing software
I would argue that email marketing on Shopify is most effective with an app. It will allow you to easily create your campaigns and send them at the right time. Depending on the software you select, you'll even be able to track the performance of your strategy and judge its effectiveness. To get the best possible integrations, I recommend visiting Shopify's app store, which offers over 700 email marketing apps. Make sure the apps you choose offer templates, automation and customer segmentation capabilities.
Phase 3: Importing emails from existing customers and acquiring subscribers
If you already have emails from customers, I recommend importing them into your Shopify email marketing app. Then it will be a matter of creating a special email marketing campaign for them. For this target, use prospecting emails and update information about your offers.
If you don't have customer emails yet, I encourage you to add email acquisition forms to your online store. Even if you're struggling to get contacts initially, there are simple tricks you can implement. For example, I suggest encouraging sign-ups by offering welcome discounts, running contests, or promising high-value content.
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Phase 4: Creation of the first email campaigns and legal measures
This step is the most important one, as you will be creating your first email campaigns for your Shopify ecommerce. I ask you to open your email marketing application, choose the right template for your needs and customize it according to your preferences. Next, you need to add several elements namely:
- brand name;
- header;
- information on the offers ;
- the call to action button;
- the visual of the products ;
- legal information.
Finally, I suggest you wait for the right time to send emails (between 8am and 5pm) and comply with legal requirements, namely: the TGPD, the CAN-SPAM Act and the CASL Act.
Final phase: performance analysis
The last step is to analyze the performance of your email campaign. I recommend you focus on the open rate, click rate, bounce rate, conversion rate and unsubscribe rate to measure the effectiveness of your strategy.
In conclusion, an email campaign on Shopify is a good solution to build customer loyalty and engagement. So remember to run a successful campaign with the different steps I detailed above.
