Mind Mapping? What is it?

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These days, whether for business or personal use, Mind Mapping is becoming increasingly popular. used to structure and organize ideas. This method is recognized worldwide and has been part of our daily lives for many years. What is mind mapping? Definition, history, objectives, tools, benefits, we tell you all about it.

Its definition

Mind mapping is a method of visually representing all your ideas or thoughts in the form of a mental map, also known as a heuristic map or diagram or cognitive map.

Its history

Before 1970

Mind mapping is an ancient concept. Whether in the time of Aristotle, the Romans or the Greeks, or even in the Middle Ages, every thinking being used the concept of the mind map, in particular by associating familiar places with an idea, thus contributing to memorization. Leonardo da Vinci and Darwin also used the idea of a central object fed by branches or ramifications of ideas.

After 1970

In the 1970s, English psychologist and mathematician Tony Buzan developed the contemporary Mind Mapping method, based on the visual thoughts developed by the brain.

Its objectives

In the company

This method is used in business to improve communication and understanding between team members. In a collaborative context, the use of mind maps, such as in brainstorming sessions, can stimulate associative thinking, visualize correlations between ideas or promote the learning of new skills by encouraging memorization.

For personal use

Used in a personal way, Mind Mapping develops creativity and memorization. Whether for personal development or project design, this mind-mapping technique is effective in giving shape and clarity to your ideas. Mind mapping is also used in adult education.

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Mind mapping tools


There's a wealth of software available online to help you create a mind map of your ideas. This type of software also gives you tips and tricks on how to make the most of mind mapping in your work or personal life.

Print version

Want to do it on paper instead of software? All you need is a sheet of paper and some colored pencils to make note-taking more visual. This version will also help you develop your creativity and give you a feeling of well-being and relaxation.

The benefits

Organization and management

Mind mapping enables you to structure and organize your ideas, highlighting correlations between information and helping you to understand, plan and manage your project or work as a whole.

Decision-making and learning support

Making mind maps helps you to synthesize, memorize and understand information more easily, which is one of the reasons why this concept is used in school learning techniques. Creating a heuristic image can also help you weigh up the advantages and disadvantages of a situation, visualize the consequences and thus facilitate decision-making.

To conclude

Mind mapping is a marketing tool that integrates maps or heuristic, visual and mental charts to put ideas and their connections into images for better organization and management of your projects. Introduced in the 1970s, this concept is as old as Herod and continues to be applied to many areas of personal, professional and educational life. To find out more about this method, don't hesitate to choose one of the many software packages available online.

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