How do you use social media to promote your Shopify store?

When you choose to do business online, you will have to define several axes in order to be successful. Indeed, success in e-Commerce is not only based on the quality of the products you sell. One of the important factors that condition the results in e-Commerce is the increase of the traffic of the sites. You must know how to take advantage of your competitors in order to increase your traffic and capture that of your competitors.

In achieving this goal for your Shopify eCommerce, social networks can play a fundamental role. That of promoting your online store and interacting with your customers. Your presence on social media gives you the opportunity to grow your brand, improve your SEO and drive traffic to your store. The number of consumers who decide to go on social networks in order to make purchases is constantly increasing.

In this article, I will give you the elements that will allow you to use social networks for the promotion of your Shopify store. By the way the offer Shopify 1$ is more active than ever and is now available for all packages!

What is the importance of social networks in e-commerce?

Before I get into the figures that deal with the impact of social networks in e-commerce, I'll take the time to explain some concepts. This includes a better understanding of the reasons for the appeal of brands on social networks for Internet users.

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The number of people online who use social networks in their purchasing process is very important. The numbers speak for themselves. Up to 87% of those who make a purchase admit that social networks helped them choose what to buy.

Before purchasing a garment, 25% of them follow reviews and advice via social networks. To reach brands, 90% of subscribers use social networks. Also nearly 90% of users have at least once started a communication through social networks with a brand.

The act of buying by Internet users, you will have realized, is largely based on social networks. There are several reasons why users follow brands' accounts. We can mention promotions and discounts, the latest information on products and customer service. The accounts also offer entertaining content as well as the possibility to send feedbacks.

Percentage of social networks in e-commerce revenues

The e-Commerce world is in a permanent and frenetic race. This also partly explains why social networks are becoming more and more important in the marketing approach of companies.

In fact, more than 80% of eCommerce companies use social networks for business purposes. Facebook Messenger holds for example, an agreement with PayPal since 2017. Objective, to make it easier to pay on the application. The figures generated by advertising revenue via social networks in the world are amazing.

Social network advertising revenue is $41 billion. Facebook's ad revenue is $10.14 billion. As for Instagram's mobile ad revenue, it peaks at $4 billion.

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In terms of the profile of social shoppers, men are more present, with 61% for 39% of women. As for the age of social shoppers, the age range is logically between 25 and 44 years old.

They alone make up more than half of all social shoppers. However, people between the ages of 45 and 54 are also very present with 21.9% of social shoppers.

Which social networks to adopt for Shopify e-commerce promotion?

I recommend you, well before launching yourself on social networks as part of your ecommerceShopify, to do some preliminary work. You must know your target beforehand. This will allow you to know on which social networks you should be present.

So you need to know precisely the emotions and the message you want to convey. You have to integrate from now on that the message you pass depends on the social network on which you are. The message cannot be the same from one social network to another.

Facebook and its benefits for e-Commerce

Facebook is nothing less than the most popular social network in the world. In 2023, it will have nearly 3 billion monthly active users. The age range of the users is around 30 years old.

By adopting Facebook, you are sure to reach a larger number of people. It is the perfect platform to build your community and your e-reputation. This way, customers will have a pretty clear idea of who you are based on the different posts you will have to make on the platform.

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Better yet, you also have the option to sync your Shopify store with Facebook Shop. This allows you to sell your different products directly on Facebook. It is also possible for you to share your products with potential customers by posting them directly on Facebook from your Shopify admin interface.

Twitter and its advantages for online business

Another advice I can give you is to do everything to increase your visibility on social networks. And the best platform to achieve this goal is Twitter. In order to get more visibility, all you have to do is share content that attracts your community.

The objective is that your numerous subscribers relay these contents in order to reach the greatest number. This will have an immediate impact on your visibility. Twitter is also one of the social networks for your ecommerceShopify that you can use for customer service.

This is the way to answer the different concerns of your customers and generate more trust around your brand. With this trust, you will be able to build loyalty among your current customers, who will also be able to mobilize their friends and family as well as their community for you.

Instagram and its impact on e-Commerce

I advise you to use Instagram if you want to communicate through images. It is a social network whose importance is no longer to be demonstrated when it comes to creating proximity and trust with your followers.

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Having a constantly growing number of users, Instagram has 1.4 billion users worldwide. These are also relatively young users, with an average age of around 26.

So, it is possible to integrate your Shopify store with Instagram. However, before you can do so, it is mandatory to install your Facebook shop. Indeed, your Instagram account must be synchronized with Facebook.

Through the Instagram sales channel, you can tag products as well as their prices in photos. These days, Instagram is increasingly becoming one of the must-have social networks for your Shopify business.

Pinterest and its benefits for online business

Despite the fact that it is one of the least used social networks in the world with less than 500 million monthly active users, I advise you to use Pinterest. Indeed, it can be a social network of interest especially if you have a mainly female clientele.

In fact, over 60% of Pinterest users are women. When your ecommerceShopify is in the fashion or design industry for example, it can be detrimental to rule out Pinterest.

Plus, because each photo is redirected to its original site, Pinterest ensures that you drive more traffic to your online store and help boost your sales. As an example, in terms of numbers, Shopify subscribers referred by Pinterest buy an average of $80. Meanwhile, those referred by Facebook buy an average of $40.

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LinkedIn and its advantages in online business

Mainly used for Be to Be, LinkedIn is very useful especially when your customers are professionals. Regarding the average age of users, it is around 40 years old. It is a social network that can be very useful to show your expertise in a field.

Hence, you will be able to enjoy the impact on professionals for your online business. It is also one of the social networks for your Shopify online business where you don't have to be present.

To learn more and especially how to use social networks for your online business, here are some figures. Sales on social networks generate a lot of revenue. Facebook comes out on top with a market share of 38.82% and a conversion rate of 1.85%.

Twitter has a market share of 6.21% and a conversion rate of 0.77%. As for Pinterest, it has a market share of 2.13% as well as a conversion rate of 0.54%.

As for Instagram, it has a market share of 2.07% as well as a conversion rate of 1.08%. Finally, LinkedIn offers a market share of 1.58% and a conversion rate of 0.47%.

Regarding the average order value, on Instagram it is $65. For Facebook, it is $55 and $50 for Pinterest. Twitter has an average order value of $46.29 and $44.2 for LinkedIn.

The different Shopify apps for incorporating social networks into your store

There are several applications that I can recommend. We can mention Facebook Chat Box which allows you to chat with your customers in real time. This, wherever you are via Facebook Messenger. You can also use Instagram shop. With it, your Instagram posts are linked to your products on your site directly.

You will also have the possibility to use Social Sharing Button. This last one allows you to distribute the link of all your social networks on your e-commerce and therefore, to build your community. To all this, we can also add Tweet Auto Posting. It ensures that your new products are posted directly on Twitter. This, without you spending much time on it. Pinoculars for its part allows you to target the ads that work on Pinterest and focus on the right audience.

Some tips to better sell your products on your Shopify store

In addition to the elements provided above, I recommend that you communicate about your promotions. This is the most crucial step but also the easiest to implement when you want to grow through social networks. Communicating about the promotions you do on your online store has many advantages.

Use all the tools at your disposal to achieve this goal. Classic publications, stories, Instagram reels, show originality to motivate consumers to make a purchase. In order to sell better and more on social networks, it is also necessary to go through the advertising.

Aspiring to get your products known on Facebook or Instagram, advertising is a really essential step. In order to trigger the passage to action, it is at this level also recommended to add to your Facebook page the "Buy" button. To do this, nothing could be easier. Go to your Facebook page and click on "add a button under your cover photo. Then, choose the "buy" button in the drop-down menu and save.

I also advise you to always answer questions and remarks from your customers and prospects. At this level, you are probably not unaware of it. Customer satisfaction is a crucial step for the survival of your business. Whether it's to retain customers already with you or to get new ones, being empathetic and available will make the difference.

You must then be ready to answer all the questions and remarks of your customers or prospects. This, as soon as possible, while ensuring each time, to personalize the messages and propose to each customer, complete answers.

So make the effort to stay responsive and converse in comments on your various posts, as soon as possible. Always respond to the messages you get. Social networks are wonderful tools to keep and maintain good relationships with your customers. This way, you will be able to keep that unique and strong link with your community.

Better yet, I suggest you create a Messenger chatbot for your Facebook page. These are conversational bots that are perfect ways to help you maintain a special relationship with your customers and prospects in an automated way.

If you have enough money to devote to it, use the services of a community manager. He will be able to animate your different pages and will play his part to make your social commerce plan much more effective.

Entrepreneurs who aspire to use social networks in order to grow are numerous. Indeed, social networks are a new sales channel and this has nothing to do with chance. The social commerce which is explained by the fact of proposing either its products or services on social networks is an essential step. This, for any merchant who aspires to reach a larger target and to increase its turnover more quickly. All companies that are in the e-Commerce are therefore obliged to be present on social networks. They must also detect the way each social network works. Better, companies must know how to use these networks to increase their turnover and make more sales.