unfold summary fold up summary
- The white label: an overview of the concept
- Which products should I choose for white labeling?
- Steps to follow to sell white label products
- The creation of a website
- Choosing cost-effective products
- The choice of non-local and cheap products
- Selecting a reliable supplier
- Maintaining contact with the supplier
- Ownership of a brand, logo and personal packaging
- Promoting your products to boost your sales
- The search for the best suppliers
- Preparing the budget for white label product sales
- Train to create your brand and sell like a PRO!
The web presents a niche of opportunities to monetise your activities.
Some of the solutions you need to think about to achieve this are dropshipping or direct delivery.
This is a widely known practice of reselling another company's products. The negative aspect of this resale policy is that it is difficult to develop your company's brand image.
This is the beauty of the white label concept. Although it is beneficial, you need to be a good strategist to use it. You need to follow certain steps to improve your brand image.
Here, I propose that you learn more about white labeling.
The white label: an overview of the concept
Before discovering what is a white label productIt is important to talk about white labeling. White labeling is an effective marketing strategy for success in dropshipping. It is a simple solution for gaining market awareness. Its working principle is quite simple. A product is manufactured by another company. When you buy it, the idea is to sell it under the name of another brand, in this case your own. The interesting thing about this solution is that your customers will not know where the item comes from.
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The supplier provides you with products to label. It will be up to you to print your own white label in order to make a place for yourself in the market. However, I suggest that you do not change the characteristics of their products. This is a guarantee of the quality you need to maintain in order to sell your product well.
Which products should I choose for white labeling?
The white label concept gives you the opportunity to sell any product as long as it is profitable. It is therefore best to choose it wisely. I suggest that you go for an item based on consumer demand. In this way you can gauge the profitability of these products. When this condition is met, you will be able to sell off your stock more quickly.
In the current market, a white label cosmetic product may well sell. So this is an option you can consider. However, automotive and agri-food products are also a good bet. If you have trouble deciding, I would advise you to choose consumer products. This is also a cost-effective alternative. White labels for household appliances, electronics or clothing are also options. Nevertheless, you need to make a difference to get ahead of the competition.
Once you have made your choice, you can move on to a manufacturer. Preferably, choose an online platform with a high reputation to guarantee the quality of your items. I recommend suppliers such as Amazon and Alibaba. All you have to do is sign a contract with them to get your products. This is the ideal way to develop your white label.
Steps to follow to sell white label products
In order to sell a white label product, you need to be methodical and patient. I recommend that you follow the following steps to the letter.
The creation of a website
Creating a dropshipping business site is a key element of this marketing strategy. Currently, there are a multitude of platforms you can turn to in order to create your website. So promoting your white label products will be a breeze.
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For example, I suggest Shopify (you can start your free trial Shopify in click here) or WooCommerce to launch your website. These are reputable platforms with a proven track record in website creation. On the other hand, you can also turn to applications to launch your business. They allow you to boost your sales in an optimal way.
The creation of a website is ideal for selling your products. This solution will help you improve your visibility and sell your products more easily.
Choosing cost-effective products
In order to make the sale of your products profitable, you must be selective. You must be sufficiently informed about the market situation and the competition. Based on this information you can choose the right product.
The choice of a white label product is also conditioned by consumer demand. High demand for a product is usually a good sign. It allows you to sell out your stock relatively quickly. For example, you can sell gardening, fashion and other tools. Moreover, there is a market for everything organic. Therefore, choosing a white label organic product is an idea you can explore.
If you don't have any leads to find the right product, I suggest you use Google Adwords. There you can do a quick search for the most profitable products on the market. By using specific keywords, you can estimate the demand for a product. You will be able to find out the sales potential of this product.
In addition, you can opt for trendy products to start your business. In this case, I suggest you go to Amazon or another marketplace.
The choice of non-local and cheap products
I suggest that you capitalise on the rarity of white label products to develop your brand. In this way, you will be much more in demand by consumers. To do this, I advise you to turn to products that are not found on the local market. Indeed, their traffic is low, which offers you a wider clientele.
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Selecting a reliable supplier
Once you have set up your dropshipping system, it is important to sign a contract with a white label supplier reliable. The wrong choice of partner for your products can affect the profitability of your business. Among the risks you are exposed to are poor product quality or late deliveries. I therefore advise you to select your partner very carefully.
In addition, the terms and conditions of the contract should be agreed before business starts. By signing with the right supplier, you will only have to concentrate on selling and promoting. I suggest you go to sites that can help you find potential suppliers and manufacturers. For example, there is Alibaba which is a more or less reliable source. You have the possibility to ask questions that will allow you to judge the suppliers' capabilities. This will give you a better chance of choose the right one for your business development dropshipping.
Good suppliers are more present on platforms that operate 24 hours a day and have a customer service. To make the best possible choice, I suggest that you deal with suppliers who have various means of transport for the products. They should also have secure storage for the products and meet delivery deadlines.
Maintaining contact with the supplier
For your dropshipping business to be successful, you need to satisfy your customers on time. To do this, you need to be informed about the progress of your orders. To do this, you need to be in constant contact with the supplier or manufacturer. This will help you to avoid difficulties related to delays or transport of your products.
I therefore recommend that you use a reliable means of communication. For example, every time your customers place an order, you can contact your supplier by email or live chat for example. This will ensure that you receive your orders in time for delivery of your items on time.
Ownership of a brand, logo and personal packaging
The first advantage of a white label product is that it allows you to promote your business and create your personal brand. To do this, you need to use a logo and customised packaging. This gives your company a certain notoriety and value. With such a strategy, it is obvious that you will have a better chance of attracting customers and boosting your turnover.
Promoting your products to boost your sales
Once you have the right supplier, you need to think about the actual sale. Remember, however, that a plan of action should be drawn up beforehand in relation to the processing of orders and the delivery of products. To make enough sales, you need to think about having a visual identity and good visibility.
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When I say visual identity, I mean all the visual elements of your business that will help you to communicate your business to future buyers. The logo and the slogan are tools you can use for this purpose. The logo will help customers to get an idea of the field in which you specialise. As for the slogan, it will inform your audience of the purpose of your dropshipping business.
In order to promote your small business, I advise you to start by advertising your products. However, you need to consider the type of product you are selling. Advertising a cosmetic product will be different from advertising a food product.
As a means of communication, you can opt for traditional solutions such as posters or newspaper advertisements. With the evolution of technology, you can also rely on the power of social networks such as Instagram or Facebook. Finally, for more impact, you have the possibility of publicising your products through paid advertisements.
The search for the best suppliers
To find dropshipping suppliers, you need to know how to go about it. Since they usually offer their service online, you will have no trouble finding them through search engines. By using the right keywords, you will come across the potential manufacturers you need.
As a second tip, I suggest you visit specific markets according to your products. If you go to certain platforms, you will get offers. Currently, there are eBay, Amazon and Alibaba which are very popular.
Forums are also good sources for finding reliable manufacturers and suppliers. Just browse through customer reviews of different suppliers and manufacturers to decide.
Finally, if you have an acquaintance who has already had experience of selling white label products, you can use their experience and guidance to find the right supplier.
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Preparing the budget for white label product sales
Selling white label products is not a decision to be taken lightly. Therefore, you need to be prepared. Before you start your business, you should prepare a budget. However, there are some details to consider when setting it.
The first piece of information that will help you is what product you will offer to customers. Your budget will therefore depend on your manufacturer and the stock you intend to have delivered. With some suppliers, you will have to pay for your order in advance. For dropshipping, I advise you to prepare an astronomical budget to buy the products in bulk. This will be more beneficial to you as it is usually the manufacturers who take care of the deliveries.
The second detail you should pay attention to is the size of the products you want to order. It is obvious that the larger your items, the higher the price you will have to pay.
Ultimately, selling a white-label product is a business idea which can make you a lot of money. However, you need to prepare optimally to make your business successful. In addition to choosing your items, you need to select a quality supplier and develop a good brand identity. Once these tasks are completed, don't forget to promote your products to reach as many buyers as possible. If these requirements seem affordable to you, I suggest you get started now!
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