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What are the different profiles of backlinks and what is their influence on your website?
In the previous article I explained how to retrieve the content of a expired domain name in order to use them in SEO. Today we will see the different types of backlinks. The following factors all have more or less importance in the SEO and are interconnected, it remains that all these data must be consistent:
- Number of do-follow links
- Number of anchors
- The presence of a keyword in the anchor
- The number of referring domains
- Number of backlinks
- The number of referral IPs
As confirmed by Google, a strong backlink portfolio is crucial for website ranking.
On the other hand, all the backlink portfolio metrics are interconnected. Focusing on only one of these factors in "blind" mode will not increase your ranking, unless you also work on all the other metrics.
Focus on your natural links and try different link building strategies (net-linking).
The first places, for the keywords with a search volume extremely high, are occupied by the giants with the richest portfolios of backlinks. So there is very little chance to position yourself.
On the other hand, there is less competition in the low volume SERPs, so good additional links will make all the difference in the page / domain rankings. So this is where you can find interesting opportunities.
To read Boostez vos compétences en SEO avec ces 10 formations incontournables
So what?
This observation made it is therefore necessary to conduct research and analyze the backlinks of your competitors to be able to find new ideas and exceed them.
Monitoring your backlinks is important, you must avoid as much as possible the toxic backlinks for your site and have a good vision of the new backlinks as well as those that have been lost.
Continuously acquire backlinks quality in your niche/theme remains essential and should be the primary goal.
What next?
In the next article I will explain why it is crucial to switch your site to HTTPS
