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The trust that merchants place in Shopify motivates them to choose this SaaS platform for their online store design. This choice is justified since the CMS powers millions of merchants in 175 countries around the world.
To create your e-commerce with Shopify, you must necessarily have a budget. Depending on the size of your business or the goals you want to achieve, you will have to spend a lot. However, if you are a novice with limited means, there are some simple tricks that will help you reduce the costs of your online store.
What are some techniques you can use to create an e-boutique on a tight budget? I invite you to go through this article to discover 5 ways to cut down on the expenses of designing your Shopify ecommerce. First of all, take advantage of the Shopify 1$ currently available!
Create your own Shopify online store
The first approach I recommend to reduce the costs of your Shopify online store is to invest personally in its creation. Due to lack of time or skills, some merchants turn to specialized agencies to create their online sales platform. These agencies allow them to have a site that is completely designed from A to Z. In return, they have to pay more or less important sums to the company expert in e-commerce store design. For example, with a small agency, you will have to pay about 5 000 euros. If you use the services of an experienced agency to design a large-scale e-commerce site, you will have to pay between 20 000 and 30 000 euros.
I admit that these costs are quite high. If your goal is to reduce the costs of your online store, it would be ideal to personally design your store. Of course, you will need to spend some time on this, but it will save you from setting aside an astronomical budget, especially when you are on your first try.
To read Méthode Kraken de ENZO HONORÉ avis > Développez votre Empire E-commerce
Opt for the Shopify subscription plan and take advantage of the discounts
I regularly insist that Shopify is one of the best solutions for creating an e-commerce or dropshipping platform. What I particularly like about this SaaS CMS is that it offers different plans tailored to users' needs. The subscription fees are fixed and range from $29 to $299 per month. They cover the use of the platform and its various features. As for the transaction fees, they are a percentage of the total value of the orders you generate on your e-commerce site.
In order to reduce the costs of your Shopify online store, you can opt for the cheapest plans. In fact, if you are using a Premium plan to manage your e-commerce, you can switch to the lowest option. As you can imagine, this choice leads to the loss of features.
As far as discounts are concerned, I must admit that they can be interesting when you are planning to reduce your online store expenses. This is because Shopify offers you the option to make semi-annual, annual and three-year payments. If you choose the first option, you will get a 20 % discount. On the other hand, if you prefer the yearly subscription and the plan that extends over three years, you will get discounts of 10 % and 30 % respectively.
If you have the necessary means at your disposal, I advise you to look for the longest period to benefit from the discounts.
Select Shopify payments
The biggest expenses related to running an e-commerce platform with Shopify are the transaction fees. Instead of turning to specialized plugins or payment companies, opt for Shopify Payments. This is the internal payment processor of your SaaS solution. Using it will help you reduce the usually exorbitant transaction fees.
To read Comment créer votre boutique en ligne efficacement avec Shopify?
I should also mention that this tool allows you to take advantage of some interesting additional features. Among these, I can mention Shopify Capital. This is a solution that when you manage a large amount via Shopify Payments, it makes you eligible for a cash advance from Shopify Capital. This will allow you to expand your business.
The second feature offered by Shopify Payments is fraud protection. By using this internet payment processor, you are immediately added to the Shopify fraud protection program. The main advantage of this feature is that it will save you from the risks of fraudulent orders. If I had to mention one drawback of Shopify Payments, it is that it is not available everywhere. Therefore, you may not be able to reduce your costs by using it.
Use free applications and themes
Like most existing CMS, Shopify has its own application store. The latter has a multitude of useful software for the optimal management of your online store. The good news is that there is a multitude of applications that are free. In other words, downloading and installing them won't require any additional expense.
Usually, Shopify offers you paid plans that promise more elaborate features or expanded capabilities. If you want to reduce the costs of your e-commerce, I recommend you to keep using the free plans to save on costs. Then, when your business is in a position to make significant expenses to grow, you can choose paid applications.
In addition, when setting up your Shopify online store, you need to select your theme. This is a template that conditions the layout and design of your e-commerce. The SaaS platform offers users both free and paid themes. As in most cases, the paid plans are the best with the accomplished customization options and premium features. As for the free themes, they are quite elegant for a start. Besides, over time, you can switch to using a paid theme.
At the moment, cutting costs for your online merchandise store forces you to adopt the free themes. Here, it's not about choosing just any visual to customize your store. You have to choose a presentation adapted to your sector of activity and to the requirements of search engines (responsive design).
Adopt Shopify Shipping
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Shopify has its own shipping label service. Named Shopify Shipping, it works especially in areas such as Australia, Ireland, the UK, Canada, New Zealand and the US. According to Shopify, this service allows you to save up to 88 % on shipping costs in the US.
Therefore, I insist on using this method to reduce the costs of your online store. The second advantage of Shopify Shipping is that it will offer you the opportunity to get interesting discounts with shipping companies such as DHL Express, USPS, Canada Post, UPS, etc. What makes this service unique is that it does not require you to take out a monthly subscription. You can make use of it by going to the Shopify dashboard.
I conclude this article by stating that there are many simple methods to decrease your expenses with your Shopify online store. With these different tips, you will save interesting money.
