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Email marketing is a strategy that allows online shops to share information with their loyal customers and prospects. Whether it's to communicate a promotion, announce the arrival of new items or alert subscribers to upcoming sales, email marketing is a great idea.
With your Shopify e-commerce platform, implementing such a technique will improve your sales and customer experience. So how do you run an effective email marketing campaign for your online shop?
In this content, I'm going to walk you through the different stages of creating an email campaign on Shopify. Shopify 1$ is currently available for 3 months!
Phase 1: Programming the email campaign
No email campaign can be deployed without advance preparation. I can assure you that your strategy will fail if you go into this blind. To ensure that your Shopify marketing works optimally, planning is a must.
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To start with, I suggest you set the goals you want to achieve with your strategy. Depending on your expectations, it could be a sales figure of 5000 euros, getting 1500 subscribers or increasing traffic on your Shopify e-commerce platform.
Next, you need to plan the content, i.e. create emails in advance. To do this, I suggest you write quality text and add unique images if possible. Remember to match your content to your brand's visual style.
To complete the preparation phase, you need to create your transactional emails and plan a customer onboarding campaign.
Phase 2: choosing an emailing software
I would argue that email marketing on Shopify is most effective with an app. It will allow you to easily create your campaigns and send them at the right time. Depending on the software you select, you can even track the performance of your strategy and judge its effectiveness. To get the best possible integrations, I recommend visiting the Shopify app store, which offers over 700 email marketing apps. Make sure the apps you choose offer templates, automation and customer segmentation capabilities.
Phase 3: Importing emails from existing customers and acquiring subscribers
If you already have emails from customers, I recommend importing them into your Shopify email marketing app. It will then be a matter of creating a special email marketing campaign for them. For this target, use prospecting emails and update your offer information.
If you don't already have email from customers, I encourage you to add email acquisition forms to your online shop. Even if you are struggling to get contacts initially, there are simple tricks you can implement. For example, I suggest encouraging sign-ups by offering welcome discounts, running competitions or promising high value content.
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Phase 4: Creation of the first email campaigns and legal measures
This is the most important step, as you will be creating your first email campaigns for your Shopify ecommerce business. I ask you to open your email marketing application, choose the right template for your needs and customize it according to your preferences. Next, you need to add several elements namely:
- the brand name ;
- the header ;
- information on the offers ;
- the call to action button;
- the visual of the products ;
- legal information.
Finally, I suggest that you wait for the right time to send emails (between 8am and 5pm) and to respect the legal requirements, namely: the TGPD, the CAN-SPAM Act and the CASL Act.
Final phase: performance analysis
The last step is to analyse the performance of your email campaign. I recommend that you focus on the open rate, click rate, bounce rate, conversion rate and unsubscribe rate to measure the effectiveness of your strategy.
In conclusion, an email campaign on Shopify is a good way to build customer loyalty and engagement. So remember to run a successful campaign with the different steps I've detailed above.
