Why do Intermarché ads work so well?

Intermarché is a French-based large-scale distribution company that is affiliated with the group called "The Musketeers". Known today throughout the country and far beyond, it aimed to acquire 15% of the French market in 2018.

Do you want to know more about the advertising campaigns of this brand and the different business methods What are some of the methods it uses to attract more and more customers? We will try to explain these points in a little more detail.

Notable Intermarché advertisements

Since its creation, and particularly in recent years, Intermarché has used several advertising campaigns to sell its products to an ever-increasing number of customers. The advent of digital technology has contributed considerably to the distribution of the company's advertisements.

Among the most memorable ads of the last decade is the very famous Intermarché ad produced and aired in 2014. The reason why this ad has been widely talked about is the environmental issue very important regarding vegetables of non-conforming shapes and sizes.

This advertising campaign is a real trigger for all the giants of French distribution, because since then, the question of bio and ecology has become one of the main objects of all French firms. The reason for this rise is, among other things, its concordance with the ecological awakening that the population has experienced in this period.

Since 2017 and today, the company has changed its awareness plan. Indeed, it is no longer only about the ecological issue, but also about the references to romance or family which the firm is using to attract more and more customers, notably with its first ad of its kind in 2017, three minutes of relaxation and poetry to enchant the most sensitive among us.

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Intermarché's commercial strategy

Over the years, Intermarché has opted for numerous commercial strategies to promote its many products. As mentioned above, the company was one of the first to tackle the ecological issue.

Then we find the second point we mentioned earlier: social relations. Indeed, it is a rather catchy subject, because everyone can identify with it, whether it is a friendship, love or family relationship, this kind of advertising campaigns are therefore very favourable.

A final strategy that the brand has recently adopted is change. Indeed, to continue to attract buyers from the new generation, the brand had to be visionary and know what really appeals to young people.

Why does it work so well?

Intermarché has a very high turnover compared to the average French company, and its advertising campaigns clearly have a lot to do with this. So, you are probably asking yourself the question "Why do these campaigns always work?

The answer is very simple, the topics covered are always current issues that affect the people who watch them, but more importantly, they are covered in an unprecedented way. We are no longer dealing with outdated advertisements that people see but do not look at. They are concerned by them and they stick in their heads.

As with those topics often covered in the Intermarché advertisements:

• Prices too high.
• Ecology and the environment.
• Family, love, etc.
• Progression.
• Mutual support.

The closer people feel to the issues, the more they will be able to identify with the characters or situations highlighted on the screen. They will therefore even unconsciously turn to this firm rather than another.

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You now know more about Intermarché and its advertising.