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How to create a Shopify online shop in a few easy steps?

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Over the past few years, more and more people are venturing into online business in order to make money. If the experience was a risk some time ago, this is no longer the case because of the ready-made solutions that exist on the market. Among the various interesting tools that will allow you to create online shops, there are Woocommerce, Prestashop, Dropizi and Shopify which, I would like to point out, are extremely successful. The special thing about these online shop design solutions is that you can freely create your e-commerce, without using the services of a professional, provided you have the right knowledge. Today, I'm going to focus on Shopify and show you the different steps to create your online shop after having detailed some advantages of this solution.

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Focus on the SaaS solution Shopify

shopify saas

Shopify is one of the leading e-commerce design solutions that are positioned as a must-have on the market. It is simply an excellent tool for creating and managing an online shop. Its good reputation is based on the fact that it is intuitive, even for digital amateurs. Currently, the platform created in 2006 in Canada hosts millions of online sales sites in more than 100 countries around the world.

Shopify doesn't need to force the admiration of users, because its figures speak for themselves. In total, the sales of online shops built by this solution exceed $200 billion. The reason I chose Shopify for my online shops is its simplicity, which allows beginners and advanced users to use it without much difficulty. To better understand my choice, let's take a look at some of the advantages of Shopify.

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Why is Shopify being embraced for building eCommerce businesses?

Over the years of using Shopify, I have identified an impressive number of benefits that it offers to users. Here are some of the reasons why this platform is so widely used.

The speed of creating an online shop

For some online shop creation projects, some customers do not like the process to be long. In order to satisfy them in the shortest possible time, using online shop creation solutions is an excellent idea. Shopify is a platform that you can use to achieve your goals. I guarantee that it will only take one day to set up your e-commerce business. The platform itself provides the software and hosting, which means that the time required is much shorter.

The simplicity of the management interface

Not every project I get from clients is easy to manage. So I prefer to make my job easier by using a practical and easy-to-use solution. With Shopify, managing and maintaining your e-commerce site will be very intuitive. The user interface is designed to suit novices.

The design and various integrations

The main goal of e-tailers is to increase sales through their Shopify online shop. If they can outperform the competition at the same time, they have no qualms about using the right solutions. With your SaaS platform, you'll benefit from free and paid templates for designing an attractive and unique online shop. As an added bonus, with Shopify I can create shops that offer an impeccable user experience.

In terms of customisation, I guarantee that Shopify has it all. The solution offers users a plethora of additional applications and integrations. This allows them to access both platform-specific applications and third-party applications. With all these possibilities, you'll have no trouble creating an e-commerce site that you like and that will also appeal to customers.

The issue of safety

I am not telling you anything new when I say that the Internet is a hunting ground for hackers and malicious people. Therefore, when you plan to set up an online shop that will require the registration of sensitive customer data, you must ensure that it is absolutely secure. While you need to protect your buyers' information at all costs, you also need to ensure that it is accessible at all times.

What I like about Shopify is that it takes this very important parameter into account. The platform regularly performs maintenance and updates. In addition, it has an impressive technical infrastructure that reduces the risk of server downtime, even when the number of visits increases. This simply means that the shops you design with Shopify will be able to handle the abnormal traffic seen during events such as Black Friday, Valentine's Day, Cyber Monday and New Year.

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Remote management

shopify remote

Being close to your business is important when you own an online shop. To help you manage your retail business, Shopify offers a mobile app. It allows you to control your online shop, no matter where you are. With this solution, you can take care of your business without interruption or worry.

The mobile solution is accessible via the various mobile stores, namely : Apple Store and Google Play Store. It includes several functionalities such as product sheet management, stock control, order processing and inventory management.

Shopify? Yes, but under what circumstances?

When the idea of creating an online business is in the back of your mind, it's normal to be motivated to make it happen. However, before you jump in head first, I'd like to take a look at the different possibilities offered by the Shopify platform.

The conventional online shop

Opening an online shop is a task that requires effort and care. With the advent of solutions such as Shopify, you won't have any major constraints when designing your e-commerce. In addition to populating your e-commerce product catalogue, you can design pages and even publish some content on your blog.

With Shopify, you can create a great sales shop, no matter what item you are promoting and what industry you are in. That's why I consider Shopify to be one of the best tools, especially when you're just starting out in online business.

Dropshipping

dropshipping

To read Comment créer votre boutique en ligne efficacement avec Shopify?

Dropshipping is an activity that has emerged in recent years. It is an approach based on the system of selling and shipping products through an intermediary. This solution offers many advantages, especially if you do not yet have any items to sell, and especially if you do not prefer to manage stocks.

For users who want to open their dropshipping business, Shopify allows them to use the Oberlo application. This is a business solution that facilitates the selection of products to go online from a supplier and allows you to import them into your shop with one click. The simplicity of the process is one of the reasons why many users turn to Shopify.

Online presence

For companies that want to improve their visibility, an online presence is a must. Not only does it increase the popularity of the brand, it also increases the number of customers. The SaaS platform Shopify understands the importance of an online presence and makes it easier for merchants with physical businesses to do so.

In other words, if you have a business in your area and want to move some of your products online, Shopify is exactly what you need. Regardless of the size of your business or your turnover, you can use it to create your online shop.

The step-by-step process to create your Shopify e-commerce easily

Whether you're a novice or a professional, you can easily create a Shopify online shop, as long as you master the different steps that make up the process. Without further ado, I'll walk you through the steps you need to take to build your shop.

Registration on the platform

registration on the platform

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I'm not telling you anything new when I say that registration is important to start using any software. Shopify is no exception to this rule. To create your profile on the platform, I recommend that you go to its homepage. From there you can enter your email address and fill out the registration form.

To read Comment créer un site de commerce en ligne en quelques étapes simples ?

The latter is composed of two main parts, namely: personal information and data related to your project. Here, what you have to do is simple! You have to provide your name, first name and address. Then you have to answer two questions that are recurrent for all users:

Do you already sell products?

What is your annual turnover?

After filling in the form, you get your account and the next step is to set it up. I'll show you how to do it right now.

The configuration of the online shop

Once you have created your account, you will be presented with the administrator's interface. Here, what you have to do is simple. You need to customise your online shop by adding items, managing orders, adding marketing channels, analysing your sales, controlling deliveries and selecting payment solutions. In other words, the administrator interface is the space from which you will control all actions.

To set up your e-commerce shop, I recommend that you follow the steps below.

Selecting the right theme

the selection of the appropriate theme

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While on the surface the choice of theme may not be impressive, it will define your brand identity to consumers. So I suggest you choose it well and be comfortable with it. What I would suggest is that you avoid themes that are not to your liking. You will be using it on a daily basis, so you need to make sure that it matches your preferences.

In a Shopify shop, you will find a multitude of designer-approved themes. In order to select them, you need to go to the theme browser. However, in this catalogue you will not only find free elements, as there is a list of paid solutions. Here you will have many possibilities, since the Premium versions offer more choices while the free themes are editable.

Whichever option you choose, the configuration will not require any in-depth computer knowledge. I promise you that you will not have to modify the codes of your themes, unless you want to change important elements. In order to select the perfect theme, I recommend that you filter the proposals made by your platform. Apart from the accessibility criterion (free or paid), you will have a multitude of other parameters, such as recency, cost and industry.

To make sure you have made the right choice, click on the theme you like to see more information. This will allow you to determine if it is responsive and if other users are satisfied with their experience. In order to visualise how it will look on your future online shop, make a simulation and pay attention to the succession of pages. If your theme allows it, try different skins to find the right one.

Confirmation of the chosen appearance

At the end of the demonstrations, the next action to perform is the validation of the selected theme. To do this, I guarantee you that nothing could be easier. You have to click on the selected item to display details. If it is a free theme, you need to press the "Buy Theme" button. If your solution is free, you need to click on "Install Theme".

To finish adding the selected theme, press the "Publish as my shops theme" button. Even if your choice is well thought out, I would like to inform you that you have the possibility to change the appearance of your e-commerce site later.

Visualising the theme

To view the theme you have selected and the changes you have made, the eye is a button you need to click on. As for the "customize theme", it is an element that will allow you to access the different parameters of the theme in direct visualization. You will have the opportunity to make quick tests to modify the colours or the typography. The customize theme option also allows you to access the logo, footer and header. Even if you don't want to change the look of your theme, I recommend you try this feature to familiarise yourself with some of the configuration elements of your e-commerce site.

Adding items to the e-commerce shop

adding items to the e-shop

Once you have completed the basic setup of your online shop, you need to enhance your catalogue with the items you plan to sell. To do this, I recommend that you go to your dashboard and click on the "Products" tab. A new page will appear with the "Add a product" button. Clicking on this will take you to a product page that you need to fill in. Here, what you need to do is enter the product title, full description and images. These should be varied to allow buyers to see the item from all angles. Then you need to fill in the price, payment options and delivery terms.

Shopify offers a number of features that make it easy to add items to the shop. One of these is the organization area. This is an option that allows you to assign an item to a category or brand. The 'Visibility' area on the right hand side of the editor allows you to schedule the publication date of your site.

Several other elements complete your shop to enable you to sell your products and services to your customers. These are the search field (adding tags to products and inserting them into a collection) and the characteristics (dimensions, weight, size, power, colour, material...). Once you have saved everything, the only thing left to do to complete this step is to click on "Save Product". This tab is located at the top left of the interface.

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Adding collections of items

the addition of item collections

I would like to make it clear that the collections must be created before adding the products that you can assign. This step should not be carried out as soon as an online shop is launched, because in the majority of cases, e-traders do not yet know the collections they will have. So this is a phase that you can implement later.

The purpose of this step is to add a selection of products to a specific collection. To do this, you must click on "Bulk actions" and "Add collection". I remind you that a collection refers to a specific category of product. Therefore, when you create one, it automatically appears on the home page. To enhance your e-shop, you can create as many collections as possible.

I'm sure you've already noticed that some e-commerce stores offer collections for women, men and children, while others focus on the type of product, the colour or the seasonality of the products (winter, autumn, summer, spring). The work you have to do is to add a specific item to the corresponding collection.

Thanks to the different catalogues, you will make it easier for visitors to your site to navigate. Even if you have the possibility of creating a multitude of collections, I advise you against doing so. In order not to confuse your future buyers, you must reduce the number of clicks between the home page and the product sheet of the item they wish to order. I therefore suggest that you avoid putting too many sub-categories, at the risk of tarnishing your natural referencing.

Once you have completed the registration of your collections, select the methods by which you want to assign your items. Depending on your preferences, you can do this gradually when you publish your product sheets. If this solution does not suit you, program the assignment of the items.

Discounts offered on items

discounts offered on items

To keep your customers loyal, it is essential to offer them occasional discounts. In order to do this, you need to go to the "Discounts" section. Once on this page, click on "Add discount". This will take you to a page where you have to enter the discount code. To obtain one, simply click on "Generate Code" and choose the form of promotion you wish to offer. Depending on your preferences, this can be free delivery, a percentage or a fixed sum on a selection of products.

In addition, you must choose the product to which the discount will apply and the validity of the promotion per buyer. This will ensure that a buyer is only entitled to one discount on their purchases. Finally, you must configure the duration of the promotion's validity. To do this, you will need to define a start date and an end date.

The creation of the online shop pages

creation of the online shop pages

As a specialist in creating Shopify sites, I am used to creating pages for online shops. Even if they're not a priority for your retail shop, they shouldn't be trivialized. This is because they provide shoppers with a wealth of information about your brand and build consumer confidence. If you are a site that does not have a contact page, a terms and conditions page or an address, I can assure you that people will be reluctant to buy from your e-commerce site.

This is why I suggest that you create some basic pages on your sales platform. To do this, go to the "Online Store" tab and look for the "Pages" section. With one more click you can add pages and fill in the forms with the required information. Once you have finished, click on "Save" to save the data entered.

When these steps are completed, you can associate the created pages with the main menu. I recommend that you go to the navigation tab and click on "Menu Item". Fill in this area according to your needs and you're done.

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The choice of payment solutions

payment solutions

I'm not wrong in saying that every trader aims for profit. When you have an online shop, you need to receive payments. Before you put your e-commerce site on the internet, you need to choose the payment methods. To do this, simply go to the "Payments" section. The page that appears suggests a few payment solutions such as credit card and Paypal. However, you are not obliged to use them. If you choose to use them, I advise you to look at the tariffs and commission rates.

I would also like to inform you that some payment systems charge a small percentage of the transaction. Other payment companies charge a fixed amount for using their service. I therefore suggest that you find out about these solutions before choosing the ones that suit you. This will save you money and help you to price your products optimally.

If you choose to pay by credit card, Shopify online shops will only accept VISA and Mastercard. As for PayPal, it is very popular for online sales. So choose your solution based on the information I've just given you.

External payment solutions

I would like to point out that there is an alternative that will allow you to charge your customers. This is an external checkout page that belongs to a contributor to your Shopify SaaS solution. After shopping on your e-commerce site, the buyer will be redirected to an external page to enter their bank details. Once they have entered their bank details, they will click on the next step which will take them back to your online shop to complete the order.

I should point out that two types of commission are charged on the various transactions. Firstly, there is the commission from the payment site and the commission from Shopify. Note that the amount of the commission differs depending on the price plan you choose.

Shopify pricing plans

shopify price plans

When designing online shops, I have a choice of pricing options with Shopify. Note that there is the basic package which charges high commissions of up to 2 %. If you're just starting out, this might be a good option for you, but it's not cheap. If you expect to generate a significant turnover already in your first year, the advanced option with a fee of 0.5 % is more suitable. If you opt for the basic option at the beginning, I reassure you... You will always have the opportunity to migrate to a higher offer according to the growth of your online shop.

The final settings

By the time you've finished setting up the payment solutions, you feel like your site is designed and ready to go live. I'm going to disappoint you, but there are still a few essential settings you need to make to have a great Shopify shop. The final details you need to review are numerous and include delivery methods, taxes, general information and payment systems.

Additional settings related to the delivery

additional settings related to the delivery

The shipping conditions must be configured for your online business to be successful. To do this, you must go to the "Settings" section and click on "Shipping" or "Shipping Origin". This will allow you to enter your address, which is required for deliveries.

In the "Zones and Rates" tab, you will see a number of delivery details, including order weight, shipping amount and shipping zone. To allow customers who live in the country where your shop is based to receive their purchases, you must select "Domestic" in the delivery zone section. If necessary, you should select "Rest of World".

The different taxes

the different taxes

As far as taxes are concerned, you should always start from the "Settings" section and then click on "Taxes". On the page that appears, you will have the choice between several solutions for applying taxes to your items. Among these, I can mention first of all the field "All taxes are included in my prices" which means in French "toutes les taxes sont compris dans mes prix". If you tick this option, the prices in your catalogue will be inclusive of tax. If you uncheck this parameter, the prices will be displayed in HT and you will have to mention the amount of the tax which is 20 %.

General information

As I mentioned above, information about your company is useful in gaining the trust of buyers. That is why I suggest that you record your company's general information. To do this, you can use the "Page" option I mentioned earlier. Alternatively, you can go through the "Settings" section and click on "General".

The page that appears will ask you to fill in more information, such as: "Store detail", "Store address" and "Standards and Formats". These will include the shop name and email addresses, shop address, headquarters, warehouses, time zone and currencies respectively.

Payment-related settings

Did you know that you can test the selected payment system after setting it up or changing it? This is an important step that will help you to ensure that the payment system in your webshop is set up correctly. To finalise the details, take on the role of a customer and carry out a test with the "Bogus Gateway".

To do this, go to the "Payments" tab and click on "Accept credit cards". In the list "Select a Credit Card Gateway" and go to "Other". At this point, all you have to do is select "Bogus Gateway" and activate it.

Then go to your shop and place an order as if you were a customer. In the payment validation form, insert the information, namely; the credit card number, the CVV and the expiry date. If you want to do a real test with your bank account you have to follow the same procedure and place an order like any other customer. On the payment form, enter your bank details and cancel the order. The aim of this manoeuvre is to find out if the payment you are making is registered on the payment interface. If it is, I guarantee that your Shopify shop is ready to go live.

The launch of the Shopify shop

I am announcing that the launch of your Shopify online shop is the final step in the creation process. However, there are still a few parameters that need to be defined to conclude your process.

In order to exist online, you must have a domain name. To do this, you have a few options to consider. Firstly, you can get one with Shopify. Here, the domain name will be directly attached to your online shop. The cost of such an offer is $20 per year. This is the easiest trick, especially if you have no knowledge of web hosting. In addition, this solution will save you the trouble of transferring the domain name you purchased on another platform to your Shopify SaaS solution. This is a complex and time-consuming task, which is not really to your advantage.

The second option available to you is to purchase the domain name from a provider other than Shopify. In terms of cost, this option is cheaper and less complex to set up. Typically, you'll need to pay less than $1, which is quite attractive from an economic point of view. If you don't have any skills or know-how related to domain names, I wouldn't recommend this option.

Now that everything is set up, I suggest you put your shop online. However, you should not abandon it once you have put it on the web. I advise you to keep an eye on your e-commerce and to analyse its progress using specialised tools. Don't forget to improve the referencing of your sales site to increase your sales.

shopify shop goes live

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Some expert advice on how to design your online shop successfully

The success of a Shopify online shop is not just about creating it. I can assure you that you may not make any sales if you don't take the right steps. So, as an expert in Shopify e-store design, I have some tips to share with you to help your online shop grow.

A specific niche for a highly personalised shop

When setting up your online shop, you need to think about the products you need to sell. The niche is the industry or category you fall into. For example, sports equipment, baby clothes, hiking boots and household appliances are niches.

Choosing the right category will give you guidance on what to name your site, what theme to select and what customisations to make. If you plan to design a site that specialises in selling sports equipment, it will not be customised like a shop that sells DIY tools. Once you are sure that there is a demand for your niche, get as much information about it as possible. I advise you to follow this advice to the letter, as it will allow you to know where the selected product is manufactured and what the market conditions are.

A tailor-made strategy to become the preferred shop for shoppers

Finally, one thing is to have a great e-commerce site and another thing is to know how to sell. As I always say, you can have a great site, designed by the best specialists, but if you don't know how to drive traffic to it, you'll hardly get any sales. So I've put together a list of strategies that will help you create a successful and effective Shopify online shop.

Marketing on social media

To encourage people to buy from your online shop, produce content on your main social media channels. Currently, there are several platforms that can be used to attract customers. These include Facebook, Instagram, Twitter, Snapchat and TikTok. By interacting with your audience and sharing content on a regular basis, you will naturally increase your sales.

Content for blogs

Content marketing is, in my opinion, one of the best ways to get traffic to your online shop. To improve your sales, you need to produce blog posts that answer a specific query. If you offer home appliances, your topics should be related to maintenance, renewable energy, etc.

Paid advertising

After implementing a few natural referencing strategies, I suggest you try paid referencing. It has the advantage of being quick and offering short-term results. Finally, you need to have a certain budget to implement this strategy.

All in all, Shopify is one of the market leaders in online shop design solutions. To create your e-commerce with this tool, I suggest you follow the simple and detailed tips offered here.

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