5 ways to reduce the costs of your Shopify online shop

The trust that merchants place in Shopify motivates them to choose this SaaS platform for their online shop design. This choice is justified since the CMS powers millions of merchants in 175 countries worldwide.

To set up your e-commerce business with Shopify, you need to have a budget. Depending on the size of your business or the goals you want to achieve, you may have to spend a lot of money. However, if you are a novice with limited resources, there are some simple tips that will help you reduce the costs of your online shop.

What techniques can you use to create an ecommerce shop on a tight budget? I invite you to browse through this article to discover 5 ways to cut down on your Shopify ecommerce design expenses. First of all, take advantage of the Shopify 1$ currently available!

Create your own Shopify online shop

The first approach I would recommend to reduce the costs of your Shopify online shop is to invest in its creation yourself. Due to lack of time or skills, some merchants turn to specialist agencies to create their online sales platform. These agencies allow them to have a site that is completely designed from scratch. In return, they have to pay the company that specialises in e-commerce shop design a varying amount of money. For example, with a small agency, you will have to pay around 5,000 euros. If you use the services of an experienced agency to design a large-scale e-commerce site, you will have to pay between 20,000 and 30,000 euros.

I must admit that these costs are quite high. If your aim is to reduce the costs of your online shop, the ideal solution would be to design your shop yourself. Of course, you will need to spend some time on this, but it will save you from setting aside an astronomical budget, especially when you are a first-timer.

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Opt for the Shopify subscription voucher and take advantage of the discounts

I regularly stress that Shopify is one of the best solutions for creating an e-commerce or dropshipping platform. What I particularly like about this SaaS CMS is that it offers different plans to suit the needs of users. The subscription fees are fixed and range from $29 to $299 per month. They cover the use of the platform and its various features. The transaction fee is a percentage of the total value of the orders you generate on your e-commerce site.

In order to reduce the costs of your Shopify online shop, you can opt for the lowest cost plans. Indeed, if you are using a Premium plan to manage your e-commerce, you can switch to the lowest option. As you may have guessed, this choice leads to the loss of some features.

As far as discounts are concerned, I have to admit that they can be interesting when you are thinking of reducing your online shop expenses. Shopify offers you the option of half-yearly, annual and three-yearly payments. If you choose the first option, you will receive a discount of 20 %. On the other hand, if you choose the yearly subscription and the three-year plan, you will get a discount of 10 % and 30 % respectively.

If you have the necessary means at your disposal, I advise you to look for the longest period to benefit from the discounts.

Select Shopify payments

The biggest expense of running an e-commerce platform with Shopify is the transaction fees. Instead of turning to specialist plugins or payment companies, opt for Shopify Payments. This is the internal payment processor for your SaaS solution. Using it will help you reduce the usually exorbitant transaction fees.

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I should also point out that this tool allows you to take advantage of some interesting additional features. One of these is Shopify Capital. This is a solution that, when you manage a large amount via Shopify Payments, makes you eligible for a cash advance from Shopify Capital. This will allow you to grow your business.

The second feature offered by Shopify Payments is fraud protection. By using this internet payment processor, you are immediately added to Shopify's fraud protection program. The main advantage of this feature is that it will save you from the risks of fraudulent orders. If I had to mention one drawback of Shopify Payments, it is that it is not available everywhere. Therefore, you may not be able to reduce your costs by using it.

Use free applications and themes

Like most existing CMS, Shopify has its own application shop. The latter has a multitude of useful software for the optimal management of your online shop. The good news is that there are a lot of applications that are free. This means that downloading and installing them will not require any additional expenditure.

Typically, Shopify offers paid plans that promise more advanced features or expanded capabilities. If you want to reduce the costs of your e-commerce business, I recommend that you keep using the free plans to save on costs. This way, when your business is able to make significant expenditures to expand, you can choose paid applications.

In addition, when setting up your Shopify online shop, you should select your theme. This is a template that determines the layout and design of your e-commerce store. The SaaS platform offers users both free and paid themes. As in most cases, the paid plans are the best with the most advanced customisation options and premium features. As for the free themes, they are quite elegant for a start. Besides, over time, you can switch to using a paid theme.

For the time being, reducing the costs of your online shop forces you to adopt free themes. Here, it is not a matter of choosing just any visual to customise your shop. You need to choose a layout that is adapted to your sector of activity and to the requirements of search engines (responsive design).

Adopting Shopify shipping

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Shopify has its own shipping label service. Called Shopify Shipping, it works particularly in areas such as Australia, Ireland, the UK, Canada, New Zealand and the US. According to Shopify, this service allows you to save up to 88 % on shipping costs to the US.

I therefore insist on using this method to reduce the costs of your online shop. The second advantage of Shopify Shipping is that it will give you the opportunity to get great discounts with shipping companies such as DHL Express, USPS, Canada Post, UPS, etc. What makes this service unique is that it does not require you to purchase a monthly subscription. What makes this service unique is that it does not require you to take out a monthly subscription. You can use it by visiting the Shopify dashboard.

I will conclude this article by saying that there are many simple ways to reduce your expenses with your Shopify online shop. With these tips, you will save a lot of money.