What is a Shopify referral application?

Applications are the new means of communication between a company and its customers. There are two kinds of applications: web applications and mobile applications. However, to achieve marketing objectives, there are sub-categories of web applications. In this article, we will focus on a particular sub-category of web applications offered by the Shopify for its customers, which consists of in sponsorship applications. What is a Shopify referral application ? And what are the best sponsorship apps on Shopify?

What is a Shopify referral application?

Shopify is a website hosting platform. But not only that! As you know, Shopify offers people who want to start selling online the opportunity to create their own shop and give it a specific domain name. But what you don't know is that Shopify also gives you the ability to launch and manage your marketing campaigns on your shop online. These marketing campaigns are handled by specific applications that you can find on the App Store of Shopify. These applications are known as referral applications. How do these applications work?

The sponsorship applications offered by Shopify are based on a points system. Indeed, for each action carried out by the customer on your online shop, such as reading an article, clicking on the "order" button of a promotional article, etc., he will earn these points. If they reach a certain number of points, e.g. 100 points, they will receive a discount on each item purchased. These applications are very effective in aggressive marketing. In fact, several users have been satisfied with the results obtained after installing the sponsorship applications on their online shop.

So far, we have explained how these applications work without telling you about the many benefits they can bring to your business. Here is how these applications contribute to developing your business :

Increasing traffic

Who doesn't want to get discounts on all their purchases? Thanks to the points system, you will increase traffic on your site. You can take advantage of this when offering seasonal items for sale to encourage impulse buying.

Customer retention

The points system allows you to build customer loyalty. How can you do this? Firstly, if you award points to subscribers for each registration or reading of articles on the site, they will not hesitate to return to your shop. And by having their contact details, you can envisage emailing campaigns that will arouse their interest even more.

To read Envie de créer votre boutique en ligne facilement ?

Making savings

Installing an application pre-developed on your online shop will cost you much less than when you hire a web agency to develop marketing solutions for you.

What are the best sponsorship apps on Shopify?

As you can see, sponsorship applications are essential for the development of your online business on Shopify. That said, here are the best referral apps you can download from the Shopify platform App Store:

• Swell ;
• Smile ;
• S-Loyalty ;
• ReferralCandy.