5 best practices for optimizing your Shopify online store for mobile

Freepik - Smartphone browsing a Shopify store

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With the democratization of smartphones, many Internet users use their mobile to make online purchases. For this reason, it is essential for merchants with an online store, to make it more accessible on mobiles. Are you wondering how to optimize the mobile version of your Shopify store? Then I invite you to discover in the following, a detailed guide with a selection of best practices to optimize your online store Shopify at 1$to make it more accessible and easy to use on mobile devices.

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Why should you make your Shopify store mobile friendly?

make your shopify store accessible for mobiles

To begin with, you should know that smartphones or mobile devices are now an integral part of our daily lives. We use them to surf on the Internet, to go on social networks, and even to make online purchases. So, if as an online seller you want to put all the chances on your side to develop your business, you must absolutely think about making your store accessible on mobile.

In fact, for the past few years, the number of e-commerce users using their mobile device has been increasing. Faced with this new trend, many brands have already taken the plunge by offering their consumers a more convenient and simplified version of their online store on mobile.

Therefore, as a merchant wishing to make a place for yourself in the world of online commerce, you must absolutely take into account the mobile component. This will allow you to take advantage of a larger community of potential buyers, likely to increase your sales.

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So if you're still one of those online stores that doesn't have a smooth, easy-to-use mobile version, I recommend you take the necessary steps to get up to speed quickly.

What are the best practices for optimizing the mobile version of a Shopify store?

If you want to succeed in optimizing the mobile version of your Shopify store, you have the possibility to go through several tips or practices. I propose here to discover 5 of them, easy to implement and offering very effective results.

Choosing the right Shopify theme

One of the first things you need to do to have a mobile-friendly Shopify online store is to choose your theme well. In fact, whether you are creating your site or adapting it to mobile, you must give special importance to the choice of theme.

You might be aware that some Shopify themes are known to be particularly heavy. As a result, they can significantly reduce the loading speed of your online store. They also need a large amount of bandwidth before they are displayed.

This is far from ideal, as users on their mobiles are in an even greater hurry than those using their laptops. This means that problems such as slow loading times are not well tolerated. Because of a few seconds of waiting, you can lose several customers who could have increased your sales. Therefore, I recommend you to choose Shopify themes that are already optimized for mobile.

Work on the content of the store

The second thing you need to work on to make your Shopify store more accessible on mobile is your content. Here I remind you that the screen of a smartphone is much smaller than that of a computer. Therefore, you need to take into account the display size on mobile devices, when choosing the font and the size of the writings.

Apart from that, it also happens that due to the small size of the smartphone screen, some features of your store do not appear on the screen. It is even possible that some of the products in your catalog will not display on a mobile device. In your own interest, I advise you to make sure that the version of your store on PC and on mobile is perfectly identical.

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Use optimization tools

There are optimization tools you can use to make your Shopify store faster and easier to load on mobile. In the same vein, I recommend using Google's mobile optimization test. This one will let you know if the mobile version of your site is effective or not. This way, you can get ideas on the optimization areas to explore.

Opt for the use of compressed images

Also with the goal of making your Shopify store accessible on mobile, I recommend using compressed images. As you probably know, images and other media files are among the heaviest components of a page. Therefore, they can affect the loading speed of your Shopify store pages.

Choosing to compress your images is an excellent idea to reduce their weight, without reducing their visual quality. You will have images on your store pages that are displayed perfectly, while being light.

For the compression job, you have the option of using an external software, or rather an internal Shopify application. If you want to avoid wasting time, I would recommend opting for Shopify's compression apps, as the process only takes a few seconds.

Review installed Shopify applications

The last practice I recommend for optimizing the mobile version of your Shopify store on mobile is checking your apps. It's important to know that aside from media files such as images, Shopify apps can also slow down page loading.

Under these conditions, the mobile version will have a much harder time displaying. To avoid this, I advise you to review the Shopify applications installed when you created your store. Remove the ones you don't really need, and keep only the most essential ones.

What should I know about AMP?

amp format

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For those who don't know, there is a specific format for Shopify store pages that need to display easily on mobile. This is the AMP format, which stands for accelerated mobile page. It can be defined as accelerated page on mobile. It is a format that accelerates the loading of your store pages, on mobile devices such as a smartphone or a tablet.

What are the Shopify apps to use for a mobile-optimized store?

To make your Shopify store more mobile friendly, I have one last bonus tip. It is to use one of the AMP apps, to make your store pages easier to view on mobile. You can choose from several applications that can increase the loading speed of your web pages on mobile. These are mainly :

  • Ampify me
  • AMP by shop Sheriff
  • FireAmp
  • Rocket amp, etc.

As you have seen, it is in your best interest to make your Shopify store more accessible on mobile devices. So feel free to choose from the different practices suggested in this guide to make your store more compatible with mobile viewing.

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