What is the influence of keywords and video on a page, SEO 'In Page' elements
We have seen that the text size and video insertion in the latter is controversial. Content specialists know that stuffing their texts with keywords is no longer the right method (keyword stuffing). And although the keyword stuffing should no longer be used, it is common to include keywords in the main elements of the page of your article, such as the title, meta-description and body. It is then questionable whether the presence of keywords in the elements of a page influences the ranking.
Nowadays, a video is considered as a content in its own right and now we see them everywhere. Sometimes it is essential to include a video in an article, and in other cases, it is absolutely not necessary. However, all websites do it systematically, as it would improve the ranking. So does the presence of a video on a page have an impact on its SERP position?
Over 75% of the top 20 pages have keywords in the body text and over 60% have them in the title. While this seems to be a common practice, the data proves that it does not have a significant impact on rankings.
An approach in SEO is touse long tail keywordsThis is because they generally bring more relevant traffic to a website, this has a direct relationship with the famous google suggestions which are often long tail. So with the long tail strategy, it is not necessary to have a keyword on the page (Title or body text). In fact, it is more important to diversify the semantic core of your text and make it relevant to the target keyword than to copy it.
It has been proven that the presence ofa video does not have a significant influence on the page ranking so video is not a silver bullet. However, in some niches, customers expect video content, so it makes sense to provide it. Consider the demands of your readers and, if there is a real need for visual support, include a video.
In the next article we will study theimportance of direct traffic and user behavior on your site.
