How to use dropshipping with Shopify to grow your online store?

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Many people want to start an online business, without taking risks and without wasting time. If you are in this category, dropshipping is exactly what you need. What's interesting is that you can set it up with the CMS of your choice.

Currently, Shopify is among the online store creation solutions that are on the rise. Its use to develop your online store with dropshipping is therefore a track that you should seriously consider. How to do it? I propose you to discover through this article, the different steps to develop your e-commerce with dropshipping Shopify. Launch your Shopify for 1$ ! Click below to view!

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How does dropshipping with Shopify work?

how dropshipping works with shopify

I bet the term dropshipping is not completely foreign to you. Over the past few years, it has become so ingrained in the world of online commerce that it's hard to imagine not using it. Drop shipping is an online sales method in which the merchant does not need to manufacture, manage inventory or ship items. In other words, the supplier is the one who takes care of sending the products purchased by the customer.

To find this type of partner, there are a multitude of sites. I can mention for example AliExpress, Best Buy and CjDropshipping. Unfortunately, running an online business is not only about finding the right supplier. You also need to have a store where you can display your products. Currently, one of the best options I would advise you to use is Shopify.

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Obviously, there are many CMSs you can turn to. However, this SaaS solution is really exceptional for dropshipping. This is the main reason why I recommend it to you. To enjoy the benefits offered by Shopify, you need to sign up for a monthly plan, which will allow you to access the site to design your online store. In addition, you will benefit from a 14-day trial period that will help you generate your first euros, if you succeed in setting up your Shopify dropshipping.

How to use dropshipping with Shopify to grow your e-commerce?

use dropshipping with shopify

Dropshipping with Shopify to help your online store grow is possible. I detail the different steps to follow to make your project successful.

Select a niche product to offer to buyers

If you are good with your ten fingers, you can consider yourself lucky. To set up your project, you can skip several steps that we will see later. If not, I can tell you that finding the items to sell in your online store will be the hardest part of your online business.

Your goal is to find an original or recent product for which there is no demand. What would be exceptional is to sell an innovative item that no one knows about yet, but that impresses. If you choose this strategy, you have to keep up with the latest releases on a daily basis, which can be quite exhausting I admit.

If you are not planning to go for the new releases, there are techniques and tools I can suggest you to have your marketing niche. Here, however, you will need some marketing knowledge. If you don't have any, you just need to take some online courses. This way, you will know how to conduct market research to determine the products that could potentially generate online sales.

Choose a strong brand name

One of the must-haves when you start dropshipping online is the name of your online store or brand. I blow your mind that the name of your e-business is paramount. It is the one that your buyers will remember and tell their friends. Your e-business name will appear on Google, on your website and on your online marketing materials. You need to make sure that it is memorable for customers, that it is optimized for SEO and that it matches the services you offer.

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It can be complicated to find business names that aren't already taken. So, ideally, you should do some online research to rule out some ideas that you have jotted down on a small notebook. Also, there are online business name generators that I have used many times. If you want to save yourself the hassle, ideally, you'll want to rely on Shopify's suggestions.

When creating my Shopify dropshipping, I first took into account the target audience which was mainly young and trendy, so potentially comfortable with the English language. That's why I automatically opted for an English speaking name. To put it in context, I wanted to offer pairs of shoes customized according to the buyer's preferences. The idea of using "custom shoes" was not interesting, so I opted for "customized shoes". But this proposal was generic and not very interesting from an SEO point of view. I then tried to use "Customized Shoes Store" which was great for SEO, but didn't make much of an impact. After a bit of digging, I finally settled on "DIY Shoes Store". After that result, I did a little research that confirmed the availability of the domain name. Here's a tip on how to find your Shopify dropshipping name in a few lines.

Create an account on the SaaS platform

account on the saas platform

I would like to remind you first of all that Shopify allows you to enjoy a free online store for 14 days. In order to take advantage of this benefit offered by the CMS, you must necessarily have unearthed the right products before opening your profile. To do this, you need to go to the Shopify login page. Once on it, you need to enter your email address, a password and the brand name you have chosen.

Then, you will have to answer many questions asked by the platform to offer you an interface that gathers all your needs. Specify that you are a beginner and that you do not sell any products yet, then click on "Next". In case you already have a physical store, you must mention it and then enter your turnover.

Shopify will ask you to enter a mailing address, the one the public will see. After this step, you can click on "register my online store". After this step, you will have access to a Shopify dropshipping platform with a random theme. I inform you that it will be up to you to configure everything to have an attractive and successful online store.

Opt for an attractive theme for your Shopify dropshipping e-store

One of the reasons I like Shopify is that it offers a multitude of free themes that you can use to set up your Shopify dropshipping platform. If you don't have the money to buy paid themes, you can simply visit the theme gallery. To do so, you need to go to the "Customize Theme" section which is located on the homepage of your Shopify site.

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When you are in the library, click on "Discover free themes". With your SaaS solution, I'm announcing that you'll have two interesting options to select your theme. Depending on your preferences, you can sort them by collection or by industry.

By going to the "Collection" tab, you will have access to a set of themes classified according to their design and popularity. As for the "Industries" tab, it offers themes adapted to your field of activity. Therefore, you will find templates for technology, clothing, gardening, interior design, baby items, etc.

Finally, the "All Themes" option allows you to filter more precisely. If you don't have money to adopt paid visuals, this tab will help you display free themes.

Improve your dropshipping platform with Shopify

No matter which theme you choose, I'm willing to bet you'd like to customize it. Shopify offers the possibility to do just that thanks to its easy to use interface. You will be able to add your logo, configure your menu, insert images on your homepage, offer slideshows, enhance collections, customize the platform's colors or create a newsletter.

To successfully promote your platform, I suggest that you modify the home page. On this page, you must add many elements that will help the buyer feel confident as soon as he lands on your online store. Among these, I can mention: important products, slideshows, logos of your partners, testimonials, trust badges and blog posts.

Besides the homepage, I recommend you to add two more pages. One for the legal mentions that are essential for a sales store and the other for the presentation of your dropshipping platform (Who are we or About us). If the first page is intended to reassure buyers and to comply with French law, the second page will allow you to promote your brand and explain what it has more than other companies.

Import the items on your dropshipping platform

import the items on your dropshipping platform

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The process for importing items to your dropshipping store differs, depending on whether you use a Shopify app or not. If you decide to use a specialized software, you will be able to create your platform in a very short time. Some solutions allow you to browse the AliExpress reference catalog to select the items you like and edit them in the import list.

Only, when you don't want to explore this route, you have to proceed with the manual import by filling in the corresponding fields with the appropriate information. If you are planning to design a large Shopify dropshipping store, I warn you that this option is repetitive and exhausting. However, if you only have a few items, all you need to do is go to the homepage of your interface and click on the "Products" section.

At this level, you must enter the title of the item, its description, its images, its price, its availability and its variants. For each of these pieces of information, I recommend that you be as specific as possible. For the product description and title, it would be ideal to use optimized terms to ensure that buyers can easily find what they are looking for.

Select payment solutions

payment solutions

I don't need to stress how crucial it is for you to make sure that the customer can pay for their orders. When you use dropshipping with Shopify to develop your online store, you need to guarantee the safety of your solutions to buyers. To configure the settings related to payment, you need to go to the left menu. In the dashboard of your platform, you need to select "Settings" and "Payment Providers".

You will then be able to choose the payment providers that will be allowed in your online store. I propose you to discover some examples of what your SaaS solution offers:

  • PayPal
  • Dwolla
  • Amazon Pay
  • Bitcoin.

Set up the domain name

domain name

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I generally recommend using your own web domain name. If you don't have one, Shopify will display your online store URL in this default format: https://your-store-name.myshopify.com/. I do not recommend using this unprofessional version of the domain name. This is why I insist on using your own domain name.

To get recommended proposals, go to your dashboard and click on "Online Store". This will give you access to three different ways to connect your Shopify account with your own domain name.

Solution 1

If you already have your own domain, you can use it to connect to your Shopify dropshipping store. I should point out that this process varies between domain providers. The best advice I can offer is to go to the help page for more information on the subject. Also, you can contact your domain provider for information.

Solution 2

In addition, you have the option to transfer your web domain to Shopify. This will allow you to manage, pay and renew your domain. If you use this solution, I recommend checking with your SaaS platform and domain provider to make sure everything is set up perfectly.

Solution 3

If you don't have a domain yet, Shopify offers you the opportunity to own one. Typically, the cost of getting a custom domain name starts at $11 per year. I suggest you consider this option.

Shopify dropshipping with Oberlo

Oberlo is an application available in the Shopify software store. If you are a beginner in dropshipping, this is a solution that will be very useful for you. Its integration is easy and you will be able to get the hang of it quite easily.

dropshipping shopify with oberlo

In order to use this application, go to the "Product" menu located on your platform interface. Choose "More Actions" and "Search for other products to sell". These selections will naturally lead you to the Oberlo application. On the Oberlo app, you will be able to find products and suppliers using the search bar.

As you scroll through the results, you will find a few items that may be of interest to you. If you manage to find a few items that are perfect for your store, simply click on the "select product" option. You will be redirected to a product page that will show you the cost of supply, shipping costs and a field where you will need to enter your selling price. If you like the item you see, you can click on "Add Product". This action will add the selected product to your inventory.

When you make a sale, the Oberlo application handles all aspects of the order. In addition, the software constantly updates the quantities and prices of products in stock. So you'll never be caught off guard when it comes to satisfying a customer. Finally, Oberlo offers features for editing your item names, descriptions and images.

To conclude, dropshipping with Shopify to develop your e-commerce store is a great way to make income through online business. To make money with this solution, follow the various tips I have offered here.


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