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- What are the benefits of Facebook ads for a shopify store?
- What kind of advertising can be done on Facebook for a shopify store?
- What are the different steps to create and broadcast an ad on Facebook?
- First step: setting up the business manager account
- Second step installation of the Facebook pixel
- Step three: Facebook audience creation
- Fourth step: creation and distribution of the Facebook campaign
Facebook ads are a very powerful marketing tool, which can help you boost the sales of your shopify store. You will be able to reach a large number of Internet users, and mainly those likely to be interested in your products. Moreover, this advertising tool allows you to save not only time, but also money. To take advantage of it, I suggest you to discover in this guide, the different steps to follow to create your Facebook ads for shopify.
What are the benefits of Facebook ads for a shopify store?
As you can imagine, today there are many marketing tools and solutions to make your store known and increase your sales. It is therefore difficult to choose the most interesting option to get good results. Experience has shown that Facebook ads are particularly effective and suitable for both beginners and experienced sellers. This marketing solution offers you several advantages such as
- The ability to generate traffic from a large number of active and engaged users
- The ability to target users based on their behavior, interests and location
- The ability to easily improve your brand awareness.
What kind of advertising can be done on Facebook for a shopify store?
If you have been convinced by the efficiency and advantages of Facebook ads, I advise you to learn more about the different ad formats you can run on this platform. This way, you will be able to better choose the right type of ads, depending on the objective of your campaign. You will have the choice between:
- advertising in the form of images
- advertising in the form of video
- Carousel ads, which can include up to 10 images or videos on their own
- Collection advertising which allows you to show your product catalog.
What are the different steps to create and broadcast an ad on Facebook?
To succeed in your Facebook advertising campaign, you need to follow a few specific steps.
To read How do you use social media to promote your Shopify store?
First step: setting up the business manager account
If you want to give yourself the best chance to succeed with your Facebook advertising campaign, the first step is to set up your business manager account correctly. This allows you to focus only on the advertising options that fit your needs.
It will be easier for you to manage your campaigns. For this configuration, once on Facebook, you must go to the business manager section. If you don't have a business account on the platform yet, you can go to business.facebook.com to create your account.
Second step installation of the Facebook pixel
To ensure that your Facebook ad campaigns will reach a large number of people, you will need the Facebook pixel. This is a tracking code, which you have to create yourself and insert on your store Shopify 1$.
This way, you can easily link your ads to your online store. More precisely, the Facebook pixel is what allows you to know exactly how many sales your ads have generated. This way, you will know if your Facebook ad campaign is performing well.
Step three: Facebook audience creation
This step of the process is also very important, because if your ads are to work, they must first and foremost target the right people. Therefore, you need to target the people among the billions of Facebook users who are likely to be interested in your offer.
To read Banned from Facebook Ads? How to get your Business Manager back
To do so, you will just have to use the different features that allow you to create and customize audiences on Facebook. You will be able to use sources such as your customer file, the traffic on your site, as well as the interactions on your various social network accounts.
Fourth step: creation and distribution of the Facebook campaign
At this level, you will first have to create a campaign, in which you can insert your Facebook ads. To do so, you will have to choose the objective of the campaign, define the necessary budget, and choose the audience. Once finished, you will be able to configure your first set of ads to include in the campaign.
After that, you will have to choose the content of your ad. Finally, a last step that is often neglected, but that I highly recommend, is the creation of an optimization plan for your Facebook campaigns. This way, you will have a better chance of reaching your target quickly.
As you have seen, Facebook campaigns are very effective and can help you boost sales on your Shopify store. If the steps to follow seem simple enough, they require time and a lot of involvement. When in doubt, don't hesitate to call on a professional in the field.