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The SEO strategy is an important step in the successful development of your online shop.
Shopify is a site that offers a wide range of items. The purpose of using SEO referencing on this platform is to optimise your online shop and to stand out from the competition. So what do you need to know about SEO for Shopify ? To find out more about the subject, click here!
Why do SEO on Shopify?
Shopify is a publicly accessible platform for online sales. It is very simple to use and its role is to enable a person to start a business in no time.
For the various traders, Shopify is a very useful interfaceHowever, it is not really perfect. Indeed, it has many advantages, but also disadvantages like any other CMS (content management system). And so, before embarking on the adventure, it is necessary to take a look at these advantages that we present to you below:
Firstly, adding products for sale, tracking orders or setting up promotions is very easy to do. So, to save time, the developers have even implemented the "drag and drop" tool.
The other asset that allows Shopify continues to attract merchants is its very reasonable subscription cost, which is usually no more than 30 euros per month. However, if you wish to install new themes for the platform, the price may increase.
To read Influence of Visits and Traffic on a Site for SEO
The final advantage of Shopify is the 24-hour customer service that can be contacted by phone, chat or email.
The best SEO methods for Shopify
For optimise a Shopify shopThe following criteria must be taken into account:
- The quality of the content offered;
- The popularity of his site ;
- The speed of its site;
- The internal linking of the content.
So, there are many techniques that can be used to improve the SEO of your site and let it appear among the first in the search engines. In fact, here are some SEO methods that can be used on Shopify...
The Plug in SEO application
Plug is an application available in several languages that allows you to automatically check your shop and send a warning by e-mail in case of problems.
It also has the role of highlighting SEO problems that you want to solve. Plug saves a lot of time and enhances the value of your content.
Smart SEO
Smart SEO allows you to facilitate the setting of meta tags the most appropriate ones, notably the title tag, the Alt tag, etc.
This application also allows the shop information to be transmitted to search engines using data in JSON-LD format.
To read Influence of Content Length in SEO
SEO Image Optimizer
In any business, images play a very important role, but they can also be a source of problems when it comes to SEO, especially if they are badly optimised.
SEO Image Optimizer makes it easy to get everything back in order and optimised.
Get trained in SEO!
Going through SEO training is also a very good idea! I personally recently joined THE BUSINESS LEGIONof Romain Pirottewhich in my opinion is the best SEO training available today. Why? Because it is really business oriented and adapted to E-commerce with Shopify !
Romain also proposes a module totally dedicated to SEO in the training ECOM PRO by Yomi DenzelI advise you to watch this track too!
