5 best practices for optimizing your Shopify online shop for mobile

Freepik - Smartphone browsing a Shopify shop

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With the democratisation of smartphones, many Internet users use their mobile phones to make online purchases. For this reason, it is essential for merchants with an online shop to make it more accessible on mobile. Are you wondering how to optimise the mobile version of your Shopify shop? Then I invite you to discover in the following, a detailed guide with a selection of best practices to optimize your online shop Shopify at 1$to make it more accessible and easy to use on mobile devices.

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Why should you make your Shopify shop mobile friendly?

make your shopify shop mobile friendly

To begin with, smartphones or mobile devices have become an integral part of our daily lives. They are used to surf the Internet, to go on social networks, and even to make online purchases. So, if as an online seller you want to give yourself the best chance to develop your business, you should definitely think about making your shop accessible on mobile.

In fact, in recent years, the number of users of e-commerce sites using their mobile device has been rising steadily. In response to this new trend, many brands have already taken the plunge by offering their customers a more convenient and simplified version of their online shop on mobile.

Therefore, as a merchant who wants to make it big in the world of online commerce, you should definitely consider the mobile aspect. This will allow you to benefit from a larger community of potential buyers, which can help you increase your turnover.

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So if you're still one of those online shops that doesn't have a smooth, easy-to-use mobile version, I recommend that you quickly take the necessary steps to get up to speed.

What are the best practices for optimising the mobile version of a Shopify shop?

If you want to successfully optimise the mobile version of your Shopify shop, there are several tips or practices you can follow. Here I'll show you 5 of them, which are easy to implement and offer very effective results.

Choosing the right Shopify theme

One of the first things you need to do to have a mobile-friendly Shopify online shop is to choose the right theme. Whether you're creating your site or adapting it to mobile, you need to pay particular attention to the theme you choose.

You may be aware that some Shopify themes are known to be particularly heavy. As a result, they can significantly reduce the loading speed of your online shop. They also require a large amount of bandwidth before being displayed.

This is far from ideal, as users on their mobiles are in an even greater hurry than those using their laptops. This means that problems such as slow loading times are not well tolerated. Because of a few seconds of waiting, you can lose several customers who could have increased your turnover. I therefore recommend that you choose Shopify themes that are already optimised for mobile.

Work on the content of the shop

The second point to work on to make your Shopify shop more accessible on mobile is your content. Here I remind you that the screen of a smartphone is much smaller than that of a computer. Therefore, you need to take into account the display size on mobile devices when choosing the font and font size.

Apart from that, it is also possible that due to the small size of the smartphone screen, some of the features of your shop do not appear on the screen. It is even possible that some of the products in your catalogue will not be displayed on a mobile device. In your own interest, I advise you to make sure that the PC and mobile versions of your shop are exactly the same.

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Using optimisation tools

There are optimization tools you can use to make your Shopify shop faster and easier to load on mobile. In the same vein, I recommend using Google's mobile optimization test. This will tell you whether or not the mobile version of your site is effective. This way, you can get ideas on where to optimise.

Opting to use compressed images

Again, in order to make your Shopify shop mobile friendly, I recommend using compressed images. As you probably know, images and other media files are among the heaviest components of a page. This means that they can affect the loading speed of your Shopify shop pages.

Choosing to compress your images is an excellent idea to reduce their weight, without reducing their visual quality. You will therefore have images on your shop's pages that are displayed perfectly, while being light.

For the compression job, you have the option of using external software, or rather an internal Shopify application. If you don't want to waste time, I would advise you to use Shopify's compression applications, as the process only takes a few seconds.

Review installed Shopify applications

The final practice I recommend for optimizing the mobile version of your Shopify shop on mobile is to check your apps. It's important to note that apart from media files such as images, Shopify apps can also slow down page loads.

This will make it much harder for the mobile version to display. To avoid this, I advise you to review the Shopify applications installed when you created your shop. Remove the ones you don't really need, and keep only the most essential ones.

What should I know about AMP?

amp format

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For those of you who don't know, there is a specific format for Shopify shop pages that need to display easily on mobile. It's called AMP, which stands for accelerated mobile page. It can be defined as accelerated mobile page. It's a format that speeds up the loading of your shop pages on mobile devices such as smartphones and tablets.

What Shopify apps should I use for a mobile-optimised shop?

To make your Shopify shop more mobile friendly, I have one last bonus tip. This is to use one of the AMP applications to make your shop pages easier to view on mobile. You can choose from several applications that can increase the loading speed of your web pages on mobile. These are mainly :

  • Ampify me
  • AMP by shop Sheriff
  • FireAmp
  • Rocket amp, etc.

As you've seen, it's in your interest to make your Shopify shop more accessible on mobile devices. So feel free to choose from the different practices in this guide to make your shop more mobile-friendly.

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