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- ? Why use Google Analytics on WordPress?
- Previously "Google Analytics by Yoast
- ✔ How to install Google Analytics on WordPress with MonsterInsights?
- 4 reasons why your website needs MonsterInsights
- 1. Set up Google Analytics easily
- 2. Take advantage of the advanced tracking features of Google Analytics
- 3. Make informed decisions easily
- 4. Find analysis reports directly in your WordPress dashboard
- My verdict, Monsterinsights Opinion
One of the first things to do when starting a WordPress website or an Ecommerce website with Woocommerce is to install Google Analytics!
Then, I obviously install my basic plugins like Wp Rocket to have a fast loading site. A slow WordPress blog is doomed to failure!
? Looking for the best Google Analytics plugin for your WordPress site?
Even if you're not a numbers person, you know that analysing your website data is important: basing your strategy on real data is the most effective way to grow your website and your business.
In this article on MonsterInsights I will show you how this plugin can provide you with the concrete data you need.
? Why use Google Analytics on WordPress?
If you have already used Google AnalyticsYou know it's a powerful tool that contains a lot of valuable data - but it can be completely incomprehensible.
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If you are not an expert in analysis, it can be very difficult to know where to start, or how to use this data.
And what's the point of analysis if you don't use the data to improve your site?
For most people, all you need is a tool that shows you the most important data at a glance, in an easy-to-understand format.
Data that you can understand to immediately implement concrete actions to improve your site.
A good analysis tool will help you to :
- understand what topics and formats your audience prefers, so you can create more
- see how people get to your site, what your traffic sources are, so you can focus your efforts on marketing tactics that work (utm management)
- set and track your conversion targets, so you know how to improve and optimise your site (this data is essential for remarketing)
- which urls are most visited and your organic traffic rate (analyse each page and improve the semantic field by adding the right keywords)
- have a follow-up of visitors, a follow-up of conversions, for example on the contact form or a lead magnet with OptinMonster (improve your mail capture page via mailchimp, aweber etc.)
If you are an expert user of Google Analytics, you can do this without a plugin by going into the source code or with Google tag Manager by placing a tag for the trigger of the different events.
But a plugin like MonsterInsights will give you all this information at a glance, making analysis easy even if you are a beginner.
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MonsterInsights is also much easier to set up than Google Analytics.
A beginner to WordPress may not know how and where to place tracking code. Indeed, inserting the code can be complicated and uncertain, especially when you want to track particular metrics.
But setting up with MonsterInsights is made easier - you don't need to change the code on your site to integrate tracking.
Previously "Google Analytics by Yoast
MonsterInsights was originally developed by Joost de Valkthe developer of Yoast SEO.
As Yoast grew, they decided to focus exclusively on SEO products, and the Google Analytics by Yoast plugin was taken over in 2016 by Syed Balkhi and was renamed MonsterInsights.
MonsterInsights now has one goal: to make analyzing Google Analytics data easy for beginners.
MonsterInsights is brought to you by the same team behind WPBeginner, OptinMonster and WPForms.
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✔ How to install Google Analytics on WordPress with MonsterInsights?
Install and activate the MonsterInsight pluginThen navigate to Insights " Settings. Here you can connect your Google Analytics account without having to change any codes.
Click Authenticate with your Google Account to get started.
In the pop-up window that appears, click Next to get Google Code.
Sign in to your Google Account and click the Allow button to give MonsterInsights access to your analytics data.
Then copy the authentication code it generated for you. Paste the code into the popup field of your WordPress dashboard, then click the Next button again.
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Below you will find some options to check if you wish:
- Tracking outbound clicks and downloads This will track all clicks and downloads as events in your Google Analytics account.
- Enable tracking of anonymous data This will send anonymous information to the developer about how you use MonsterInsights, allowing them to know which configurations, themes and plugins to test.
- Anonymize IPs This will help to anonymise visitors' IP addresses.
- Ignore users You can set your analyses to not track the actions of the Administrator, Editor and other user roles.
- Disable the analysis dashboard This disables the dashboard and stops all data collection while it is checked.
When you have chosen your options, click on the Save Changes button at the bottom.
That's it! Now, when you click on Insights Dashboard, you will see your traffic statistics.
4 reasons why your website needs MonsterInsights
Still not convinced to use an analytics plugin like MonsterInsights when you can configure it without one?
Below are some reasons why your website needs MonsterInsights.
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1. Set up Google Analytics easily
MonsterInsights makes it easy to set up Google Analytics. With just a few clicks, you can connect your website to Google Analytics without having to touch a single line of code.
2. Take advantage of the advanced tracking features of Google Analytics
MonsterInsights makes it easy to enable dozens of Analytics tracking features on your website that you might otherwise miss.
While it is easier to set up basic Analytics tracking to collect data such as sessions, page views, bounce rate, etc., the basic setup does not allow you to enable enhanced tracking reports including, but not limited to, e-commerce tracking, form tracking and download tracking.
For example, if you need to enable e-commerce tracking without a plugin, you can manually add additional tracking code to your site.
The problem with this approach is that even a small error can skew your entire analysis data. If you are hot, you can still try Google Tag Manager which makes tracker and pixel settings much easier.
With MonsterInsights, you don't have to worry about errors in your data because you don't have to touch the code during installation.
Let's take a look at some of the tracking features you can easily enable with MonsterInsights.
- E-commerce monitoring Enable eCommerce tracking for your WooCommerce or Digital Downloads shop.
- Follow-up of advertisements Understand Which advertising spaces are the most profitable.
- Tracking file downloads Find out exactly how often users download your files.
- Customised dimensions Track authors, categories, tags, searches, logged-in users, etc. on your website.
- Google AMP tracking Enable Google Analytics tracking on your Google AMP enabled pages.
- Instant post tracking on Facebook Enable Google Analytics tracking on your Facebook Instant Posts.
- Follow-up of forms Track all your online forms with Google Analytics and collect data such as form views, submissions and conversion rates.
- Google Optimiser Activate Google Optimize and start running A/B tests on your site.
- EU compliance Improve compliance with the GDPR and other privacy regulations.
3. Make informed decisions easily
Google Analytics reports are comprehensive, but they can also be confusing at times.
It also means that if you are not an expert in analysis, you may find it difficult to make informed decisions from all your analysis reports.
One of the best things about MonsterInsights is that it provides you with the most important reports for your business in an easy to understand format.
This means that even if you're not an expert in analytics, MonsterInsights makes it easy to make data-driven decisions that can positively impact your business.
4. Find analysis reports directly in your WordPress dashboard
With MonsterInsights, you can see your site's performance at a glance right in your WordPress dashboard.
If you want to check the performance of your site, you don't necessarily have to log into your Google Analytics account every day.
Instead, you can easily find out by simply logging into your WordPress dashboard.
My verdict, Monsterinsights Opinion
MonsterInsights fulfills its goal of making analysis easy for beginners.
It gives you the powerful insights of Google Analytics, without the drawbacks.
This is without a doubt the best Google Analytics plugin for WordPress.
