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Today, a company that wants to grow and become known to its customers must stay in touch with them. To achieve this, you can rely on tools like CRM. This is exactly what we propose you to discover with HubSpot, a CRM software that we often hear about these last years. Many people around the world are already using it, to improve the profitability of their business. Read on to find out if this software is trustworthy and what we really think of it.
HubSpot's strengths
HubSpot is a CRM software that needs no introduction. The platform itself receives more than 7 million visits every month. That's how well known the company is. Well, here we are going to focus more on the CRM tools available to customers, for managing their relationships with their community.
First of all, you will be pleased to note that HubSpot software is available in 6 languages. So it caters to a very large community of people around the world. It is a toolkit that is particularly suited to startups. Right from the start, it is very powerful, and you can see that even with the free version. However, as you can see from the weaknesses of this software, it quickly becomes very expensive.
This is somewhat understandable, as the developers have provided a multitude of very powerful features. HubSpot is therefore super rich in features and complex options, very useful for professionals. You will be able to enjoy several other benefits which are as follows.
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Ease of use
HubSpot CRM software is very easy to use. It has a perfect ergonomics, which makes it easier for the user to handle. You will have several smart shortcuts, which help you to reduce the number of actions to perform each task. Note, however, that this simplicity is most noticeable when you only want to use the basic functions of the tool.
Customer service
For paid HubSpot accounts, there is customer service available every business day, that is, Monday through Friday. This is an efficient support, which you can rely on for your various concerns. HubSpot also offers very detailed training and content, which will be useful for you to get a better grip on the software.
Integrations
HubSpot users are also delighted to be able to take advantage of the numerous integrations possible with this tool. Indeed, this commercial CRM is one of the few to integrate so well with so many external tools and applications. This is one of its greatest strengths.
HubSpot's weaknesses
As you might expect, HubSpot also has some drawbacks or weaknesses. These do not affect the effectiveness of the tool, but it is important to be aware of them and to take them into account before deciding.
Thus, the first weak point of HubSpot is the difficulty of using the tool for the most complex functions. It should also be noted that the training and explanatory content that is supposed to help users is almost all in English. This poses a problem for novices.
Secondly, even if there is a very powerful free version, it is not enough. Unfortunately, to access more features, the bill quickly becomes very expensive. Start-up companies with an unstable economic situation cannot afford it.
Description of the service offered by HubSpot
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As mentioned above, HubSpot is a CRM software. To be more precise, it is a tool, or a set of tools, that allows companies to better manage customer relations. It offers several interesting features, including the ability to import your contacts from your business email.
After that, HubSpot analyses your customer database, and provides you with information that you can use to make your next marketing campaign successful. With this software, you can have tools and integrations, which will be useful for :
- Your sales
- Managing your customer base
- Marketing
- Managing your content, etc.
HubSpot rates and packages
At HubSpot, the pricing is organised in such a way that it is best to go directly to the platform to get all the details possible. On the one hand, you have all the tools that are offered to you for free. Then you have the packages for the different sales and marketing tools, for customer service, etc. Note that it is possible to benefit from an interesting discount by paying the annual subscription in advance.
Reviews and comments on HubSpot
Reviews of HubSpot are positive overall. Most users agree that it is an excellent CRM software for a business. However, there are also a few negative reviews, which are mainly about the pricing. However, overall, it is a software that we recommend without hesitation. Both the free and the paid version are worthwhile.
As you have seen, HubSpot is a reliable software that you can use for the proper management of your business. It is a powerful, high-performance set of tools that will be of great help to your business. It is up to you to make the best use of it. Of course, you will have to pay attention to the weak points indicated by the users, in order to avoid possible inconveniences.
