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Brands or companies in general cannot take care of all aspects of their business, some crucial and important points are important to delegate. This is for example the case ofadvertising and marketing of the company. For this reason, there are now so-called advertising agencies.
You want to use a advertising agency but first you want to know more about this type of agency? Let us tell you more about what these agencies are all about and how they communicate.
What is an advertising agency?
An advertising agency is a company that manages and implements the promotional strategies and advertising campaigns of the client companies that request its services. Its role is largely played through the various media that exist today.
Clients use this type of infrastructure to promote their activities, whatever the nature of the latter. Since the image and the notoriety of a It is important to note that a company is the most important thing to maintain or increase its turnover and that both depend to a large extent on advertising. of the brand, then one can agree on the importance of this aspect which sometimes appears, and wrongly in particular by the small businesses, of a futile point in business management.
There is a list of formalities that an advertising agency must comply with in order to be able to carry out its projects and thus be useful to its clients. Here is a short list of these necessary procedures mentioned in the specification :
- Implementing a strategy ;
- Buying advertising space;
- Graphic development ;
- Broadcasting advertisements.
The adaptation of advertising agencies
Today, an advertising agency goes by many names, including the following SEO agency, communication agency, web agency and even marketing agency. The range of names that this A large part of the success of the agencies today is due to the different possibilities in terms of communication that can be offered an advertising agency to its customers.
To read What is the definition of advertising and what do we need to know?
There are, however, two distinct types of advertising agencies, namely global agencies and so-called specialist agencies. The former deal with the A company's overall communication strategy to ensure a global brand image through a variety of marketing methods.
The second is there to respond to a very specific marketing request from its clients, for example referencing agencies (SEO and SEA) which are concerned with maintaining a fairly high ranking compared to competitors on the various existing search engines in order to boosting the visibility of the brand.
A good communications agency is one with a lot of contacts in the media worldShe works mainly with them.
What are the means of communication used by advertising agencies?
Several means of communication are used by the advertising to carry out their role. The best known are of course the press, such as newspapers, brochures or magazines, but also media such as television, which is nevertheless beginning to go out of fashion somewhat.
The most widely used means of communication today is undoubtedly the Internet. Indeed, it is the central point of all advertising campaigns now being put in place by Web agencies to promote their clients, given the breadth and visibility of this content, particularly on social networks.
As mentioned earlier, there are also ways that are invisible to the general public that the specialised SEO agencies, such as referencing or visibility.
You now know much more about advertising agencies and their role.
