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The SEO strategy is an important step in the successful development of your online store.
Shopify is a site that offers a wide selection of items. The objective of using SEO referencing on this platform is to optimize its online store and to stand out from competitors. So what do you need to know about SEO for Shopify ? To learn more about it, it's here!
Why do SEO on Shopify?
Shopify is a platform accessible to the general public and intended for online sales. It is very simple to use and has the role of allowing a person to launch his activity in no time.
For the various merchants, Shopify is a very useful interfaceHowever, it is not really perfect. Indeed, it has many advantages, but also disadvantages like any other CMS (content management system). And so before launching into the adventure, it is necessary to take a look at these assets that we present to you below:
Firstly, adding products for sale, tracking orders or setting up promotions is very easy to do. So, to save time, the developers have even implemented the "drag and drop" tool.
The other asset that allows Shopify continues to attract merchants is its very reasonable subscription cost, which usually does not exceed 30 euros per month. However, in case you want to install new themes of the platform, the price may increase.
To read Influence of Visits and traffic on a site for SEO
The last advantage of Shopify is the implementation of a 24-hour customer service that can be contacted by phone, chat or email.
The best SEO methods for Shopify
For optimize a Shopify storeIt is necessary to take into account certain criteria, namely:
- The quality of the content offered;
- The popularity of his site;
- The speed of its site;
- The internal linking of the content.
Thus, there are many techniques that can be used to improve the SEO of one's site and let it appear among the first in search engines. In fact, here are some SEO methods that can be used on Shopify...
The Plug in SEO application
Plug is an application available in several languages that allows you to automatically check your store and send a warning by e-mail in case of a problem.
Its role is also to highlight SEO problems that you want to solve. Plug allows you to save a lot of time and to enhance your content.
Smart SEO
Smart SEO allows you to facilitate the implementation of meta tags the most appropriate ones, notably the title tag, the Alt tag,...
This application also allows you to transmit your store information to search engines using data in JSON-LD format.
To read Influence of Content Length in SEO
SEO Image Optimizer
In any activity, images play a very important role, but they can also be a source of problems in terms of SEO, especially if they are badly optimized.
SEO Image Optimizer makes it easy to put everything back in order and optimize.
Get trained in SEO!
Going through an SEO training is also a great idea! I personally joined recently THE BUSINESS LEGIONof Romain Pirottewhich in my opinion is the best SEO training today. Why? Because it is really business oriented and adapted to E-commerce with Shopify !
Romain also proposes a module totally dedicated to SEO in the training ECOM PRO by Yomi DenzelI advise you to watch this track too!
