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The Internet probably saved the business world during the Coronavirus crisis.
Many companies around the world have started to market their products directly on online stores and applications specially dedicated to online commerce to avoid remaining inactive during the crisis.
However, in a constantly evolving market, where the offer is more and more important and the actors more and more powerful, it is necessary to make the most of it if you want to succeed.
These global companies are now using the services of online advertising.
Online advertising: definition and functioning
Advertising in the economic sector all over the world has been around for many years now.
Before the internet era, communication advertising was mainly done through postersThis was done in newspapers and on television, but nowadays things have changed a lot.
The companies around the world are opting much more for advertising on social networks, on YouTube and on the most used search engine in the world: Google.
To read What are the best ways to advertise your business?
We can define this type of advertisements as classical advertisements, where we are supposed to show our new product to the consumers to seduce them and convince them to buy, except that the new communication supports are these internet tools, mentioned above.
The principle of operation is easy to understand, and much simpler to set up than a traditional press or television advertisement where it was often necessary to negotiate a whole contract to achieve it.
Everyone has access to it, from small businesses to large multinationals, to the individual freelancer.
All you need is your credit card and an internet connection to do so.
It should also be noted that advertising on the Internet has become an extremely lucrative playground for companies around the world, as they see a much higher profitability than communication on supports for communication classics.
What types of advertising are possible online?
The Internet is very vast in terms of operation andaccess to opportunities.
Practically all social networks offer, nowadays, a marketplace and a possibility to advertise one's product, there are particularly :
To read Why use digital advertising?
Google AdWords campaigns.
Sponsorship via Facebook and Instagram.
Sponsorship via YouTube.
Each of these platforms offers its users a specific target of customers, so the company will turn to the one that interests it.
Google AdWords campaigns, the main portal to make your company known
First of all, you should know that the Google AdWords platform, more commonly known as "Google Ads", is the platform of publicity message on the Internet.
It works mainly through the purchase of dedicated keywords for a specific search.
Any company can use its services, but it takes a lot of software mastery to make a good campaign.
To read What are the types of advertising campaigns?
Sponsorship on Facebook and Instagram
As a rule, when you surf Facebook or Instagram, you will always find various classified ads that often match your usual searches on the social network.
These are the advertising campaigns on Facebook and Instagram, again very easy to set up.
Individuals use Facebook and Instagram a lot to communicate about their businesses because the campaign doesn't cost much.
Sponsorship on YouTube
Again, YouTube has become a very important part of Internet advertising, as this network is known to attract billions of people.
It is even said that video will occupy more than 90% of the content published on the internet within a few years.
